Disney Welcomes Rookie Racers to Its Newest Virtual World Disney?Pixar
World of Cars Online
Kids Can Now Join Lightning McQueen, Mater and the Cast of ?Cars? in
an Online World Full of Fun, Adventure and Racing!
BURBANK, Calif.--(BUSINESS WIRE)--Racers - log onto your computers - and start your engines! Disney?Pixar
World of Cars Online (www.world of cars.com), a new online
virtual world for kids based on the hit animated movie ?Cars,? debuted
to fans, car enthusiasts and the press on Wednesday, as announced by
Disney Online Studios, a unit of the Disney Interactive Media Group.
?Our teams worked tirelessly to ensure World of Cars
Online authentically represents the characters and storylines that
kids and families have come to know and love from the movies, and we?re
looking forward to hearing what ?Cars? fans think of it.?
The World of Cars Online premiere event featured celebrity guests
Cheech Marin and Jenifer Lewis, voices of ?Ramone? and ?Flo? from the
Disney?Pixar animated feature ?Cars? and new online video game, as well
as Disney Channel stars, the Road Kings classic car club and other
Hollywood families and fans. The event was held at California historical
landmark, Bob?s Big Boy restaurant in Burbank, a real life example of
the 1950s style ?car hop? coffee shop, reminiscent of Radiator Springs?
Flo?s V-8 Café depicted in the ?Cars? movie and virtual world.
?Our goal with World of Cars Online is to provide a creative and
social environment where kids can have fun and use their imaginations in
new ways,? says Lane Merrifield, executive vice president of Disney
Online Studios. ?Our teams worked tirelessly to ensure World of Cars
Online authentically represents the characters and storylines that
kids and families have come to know and love from the movies, and we?re
looking forward to hearing what ?Cars? fans think of it.?
?At Pixar, we love seeing the worlds we create in our films extend into
other media,? said Jay Ward, Cars Franchise Manager. ?We are excited to
bring the world of ?Cars? to online audiences in a fun and imaginative
way.?
World of Cars Online is an expansive virtual world on the
Internet that constantly changes with new games, adventures and
community activities for kids and their friends to enjoy together.
Features include:
-
Create a Car ? create a custom car with loads of modifications
and upgrades to choose from
-
Meet ?Cars? Movie Characters ? engage with quirky ?Cars?
characters in offbeat adventures and more
-
Explore the Open Road ? play fun games and activities in
Radiator Springs and beyond
-
Make New Friends ? meet, chat and play with thousands of other
Cars or race against them on a variety of tracks
-
Start a Racing Career ? race to become the new Piston Cup
Champ. Cars can work their way up from local dirt tracks to the
national circuit
-
Build a Yard ? outfit a yard for friends to check out and
visit, and eventually build custom race tracks
There is no third party advertising in World of Cars Online, it
is a free-to-play browser-based game. For access to additional
features in the world, a sponsorship subscription of $5.95 a month is
required.
A special parents section is featured in World of Cars Online,
where parents can learn more about the game and parental controls that
are offered. Parents may use the Account Manager to control a variety of
community settings for their child?s car, including two chat options,
SpeedChat and SpeedChat Plus. In addition to the parental controls, World
of Cars Online employs a highly trained, on-site staff to
continuously monitor the world and provide personalized player support.
More information on the parents section can be found at: www.worldofcars.go.com/parents/.
About Disney?Pixar's "CARS"
Disney?Pixar's "Cars" has become among the fastest growing Disney
franchises, generating nearly $2 billion per year in global retail sales
of licensed merchandise since the film?s release. ?Cars? is an
unstoppable force delivering on boys' classic play patterns and fueling
imaginations with products that extend the storyline from the film to
books and magazines and into the home with a lifestyle merchandising
program from toys and home décor, apparel and stationery to food and
personal care items. ?Cars? continues to resonate strongly with
consumers and is supported by a robust line of new titles from Disney
Publishing Worldwide and DisneyDigitalBooks.com, ?Cars Toons? animated
interstitials on Disney Channel that offer ongoing connection with key
characters, a franchise site at Disney.com/Cars and a new virtual world, World
of Cars Online where users can create and customize their own
virtual Car. The highly anticipated sequel ?Cars 2? will release
theatrically June 24, 2011 and promises to deliver a whole new adventure.
About Disney Online Studios
Disney Online Studios, a business unit of the Disney Interactive Media
Group, produces an award-winning portfolio of online virtual worlds for
kids and families including Disney
Club Penguin, Disney?s
Toontown Online, Disney
Fairies Pixie Hollow, Pirates
of the Caribbean Online and Disney?Pixar
World of Cars Online. Guided by an unwavering
commitment to safety and creativity, Disney?s virtual worlds offer
continuously updated content and endless hours of online fun in rich,
story-based environments filled with games, adventures, parties and
special events.
Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney
Company (NYSE: DIS).
About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney
Company, is an Academy Award®-winning film studio with world-renowned
technical, creative and production capabilities in the art of computer
animation. Creator of some of the most successful and beloved animated
films of all time, including Toy Story, Finding Nemo, The Incredibles,
Cars, Ratatouille, WALL?E, Up and most recently, Toy Story 3. The
Northern California studio has won 24 Academy Awards® and its eleven
films have grossed more than $5.5 billion at the worldwide box office to
date. The next film release from Disney?Pixar is Cars 2 (June 24, 2011).
For Game and Event Artwork go to:
Disney Online Studios
Dana Henry Benson
818-623-3420
Dana.Henry@disney.comor
Disney
Online Studios
Lindsay Plotkin
818-623-3720
Lindsay.X.Plotkin.-ND@disney.comRead more