Honk Provides Social Networking Tools for USAA?s Car Buying Service
New Capability Lets USAA Members Share Vehicle Reviews and
Recommendations
SAN FRANCISCO--(BUSINESS WIRE)--Honk,
the leading social networking automotive platform, today announced its
licensing agreement with USAA enabling USAA customers to use Honk?s
social networking tools to read and write vehicle reviews and
recommendations when using the USAA
Car Buying Service.
?often inform others
on what to buy?
USAA, which provides insurance, banking, investment and retirement
products and services to 7.7 million current and former members of the
U.S. military and their families, founded its online Car Buying Service
in May 2007 and has since saved its customers more than $50 million on
vehicle purchases, including $28 million this year alone. These
customers will now be able to see and share their opinions about various
car models, searching vehicle reviews by other customers, and receiving
vehicle recommendations based on Honk?s extensive opinion database.
?We?re thrilled that USAA, a major innovator in leveraging technology to
enhance customer service, is committed to using Honk?s tools to
integrate social media into its Car Buying Service,? said Tom Taira, CEO
of Honk. ?USAA embraced social media long before the term became
popular. Together, we believe we can revolutionize car shopping.?
Honk reflects a growing consumer trend towards relying on social
networks of like-minded buyers when making purchase decisions. Personal
recommendations from friends and family as well as online consumer
reviews rank No. 1 and No. 2 on the trustworthiness scale as information
sources, with 80 percent of Americans saying they ?often inform others
on what to buy,? according to Universal McCann?s Graeme Hutton in his
article, ?The Mouth-Off Multiplier,? in MEDIA magazine.
?Honk?s social platform appeals to our members' affinity for technology
and tools that deliver practical insight and inform their decision
making,? said Bob Otis, assistant vice president, integrated solutions,
USAA. ?Now members can feel even more confident in their choices with
relevant information and ease in connecting with friends, family, and
other USAA members to share opinions about their car buying decisions
and experience.?
About Honk
Headquartered in San Francisco, Honk?s mission is to enable consumers to
find their perfect car and putting fun back into the car buying process.
Honk?s social automotive platform includes a powerful set of tools to
enable car buyers to engage with like-minded car buyers as well as their
trusted friends and family online to make their car purchase decision.
Honk?s social automotive platform powers Honk.com.