Page One and SAP Launch ?Top Chef? Style Social Media Marketing Competition
Silicon Valley, Calif., ---- Page One, a social media marketing agency, today announced the launch of a global social media marketing campaign for SAP called Reportapalooza.
The campaign asks the world?s leading experts of SAP Crystal solutions to battle in a ?Top Chef? style competition to create the best community-generated content using the SAP products. The campaign is intended to increase online share of voice and generate new sales leads for the company.
Page One developed the campaign and the social media promotional strategy to tap into the viral nature of the community as well as build upon the 8,500 fan strong Facebook and Twitter channels we had already built. We selected the top five community experts, from a wide range of global social media channels, to participate in the campaign. The campaign will run through November 2010 and will consist of a series of challenges that require each expert to interact with their own community in order to create the best content and ultimately win the campaign.
Promotional activities include:
● An interactive microsite specifically designed for the campaign;
● Live streaming Twitter feed embedded on the site tracking the #reportapalooza hashtag;
● Twitter and Facebook ?share this? buttons on the site that auto populate content;
● SAP Crystal solutions Twitter feed and Facebook Page dedicated to technical product information;
● YouTube channel built to house video content produced during the campaign;
● Influencer outreach including top SAP Crystal solutions user groups and community members;
● The five experts social media channels including LinkedIn, Facebook, YouTube, Twitter, leading industry message boards and blogs;
● Banner advertisements placed on technical media outlets and top forums;
● Direct email campaigns and company newsletters and blog posts.
The five experts participating in the campaign are:
● Jim Brogden (Twitter, MyXcelsius.com blog, Facebook, LinkedIn)
● David Deitch (Twitter, SDN blog, Facebook, LinkedIn, web site)
● Brian Durning (Twitter, CrystalBlogger.com, LinkedIn)
● Jamie Oswald (Twitter, SDN blog, ASUG blog, LinkedIn group)
● Mico Yuk (Twitter, EverythingXcelsius.com, Facebook, LinkedIn group)
Additional Information:
● Reportapalooza campaign Site: http://reportapalooza.com/
● ?Reporting Artist? interactive quiz: http://www.reportingartist.com/rp_quiz/?s=p1
● ?Dashboard by Request? Challenge: http://www.reportapalooza.com/challenge-set-list/challenges/challenge1.html?s=p1
● ?Report Hero? Challenge: http://www.reportapalooza.com/challenge-set-list/challenges/challenge2.html?s=p1
● Page One website: http://www.pageonepr.com
Contact Page One: info@pageonepr.com
Page One partnered with creative agency, White Rhino, on the campaign.
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