SeeWhy Presents Techniques to Maximize ROI at Silverpop Digital
Consumer Marketing Summit
Session Provides Key Insights to Proven, Cost-Effective Remarketing
MINNEAPOLIS & ANDOVER, Mass.--(BUSINESS WIRE)--Digital Consumer Marketing Summit
?Using Remarketing Techniques to Maximize ROI from Existing
Customers?
Consumers are increasingly defining brands on their own, in a bottoms-up
fashion?shifting the dynamic of how consumer brands, retailers and
direct marketers must engage with targeted consumers. The result? Today,
the consumer is increasingly the ?new marketing engine? for businesses.
It?s becoming more important than ever to understand the targeted
consumer and to leverage an integrated marketing approach.
To help marketers address evolving consumer behavior, SeeWhy,
Inc., the company that boosts website conversion with real-time
remarketing, today announced that Chief Executive Officer Scott
G. Silk will be speaking at the Silverpop Digital
Consumer Marketing Summit being held at the Westin Edina Galleria in
Edina, Minnesota on August 17, 2010. Mr. Silk will discuss the causes of
shopping cart abandonment and effective methods to remarket to website
visitors that have abandoned shopping carts, online forms, applications
and registrations.
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What:
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?Using Remarketing Techniques to Maximize ROI from Existing
Customers?
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Who:
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Scott G. Silk, CEO, SeeWhy
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When:
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Tuesday, August 17, 2010; 3:30 p.m. ? 4:15 p.m.
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Where:
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Digital Consumer Marketing Summit, presented by Silverpop
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Westin Edina Galleria, Edina, MN
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How:
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Register to attend this free educational event at http://bit.ly/d1HRjE.
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You can also follow the series on Twitter using hashtag #DCMSummit.
For information on SeeWhy, visit www.seewhy.com.
For additional perspectives, please visit and subscribe to the SeeWhy
RSS blog feed at http://www.seewhy.com/blog,
and follow SeeWhy on Twitter at @seewhyinc
and Facebook at http://www.facebook.com/SeeWhyInc.
Resources
SeeWhy website: http://www.seewhy.com
SeeWhy press releases: http://www.seewhy.com/about_press_releases.htm
SeeWhy blog: http://www.seewhy.com/blog
SeeWhy on Twitter: http://twitter.com/seewhyinc
SeeWhy on Facebook: http://www.facebook.com/SeeWhyInc
SeeWhy resource center: http://www.seewhy.com/resources.htm
About SeeWhy
SeeWhy
is the industry?s only real-time shopping cart recovery service to
follow up in real time via email and social networks. SeeWhy?s services
(SaaS) deliver the highest ROI in ecommerce by responding immediately to
shopping cart and web form abandonment with behaviorally triggered
1-to-1, real-time messages.
Powered by a unique ?in-memory? event processing engine, the SeeWhy
suite of real-time web analytics is delivered ?on-demand.? Remarketing
to abandoned visitors using the SeeWhy Conversion
Manager service converts up to 50 percent of visitors that had
abandoned their shopping carts, online forms, applications and
registrations.
SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an
OnMedia 100 company in 2010 and was highlighted as a cool company by
Gartner, Inc. SeeWhy has also been featured in publications such as The
New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated
in 2003 and is headquartered in Andover, MA. More information can be
found at http://www.seewhy.com/.
SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other
trademarks are the property of their respective owners.
Tags: shopping cart abandonment, website conversion, web
analytics, SeeWhy, ecommerce, email remarketing, marketing software,
social media, email conversion, shopping cart recovery, Silverpop