EYE and Ace Marketing Expand Location-Based Mobile Marketing Network
NEW YORK, NY--(Marketwire) - Leading
Out-of-Home mall media specialist, EYE, and Ace Marketing &
Promotions, Inc. (OTCBB: AMKT)
announced today they are expanding their Location-Based Mobile
Marketing Mall Network. Phase Two of the rollout will add ten new malls
to the existing network launched earlier this summer, bringing the total
to 20 malls across the U.S. The new locations include the Los Angeles,
Dallas/Ft. Worth, San Francisco and Portland DMAs.
Ace's Location-Based Mobile Marketing technology is designed
to allow adve
rtisers in EYE malls to reach on-the-go shoppers via their
mobile devices with rich media content delivered using discoverable
Bluetooth or Wi-Fi settings. The technology helps marketers reach their
desired demographic with relevant content, such as movie trailers,
special offers or discount coupons while in the mall. The delivery
mechanism has been embedded in both EYE's traditional and digital
Eyelite units. These units have been strategically placed in high
traffic, high dwell-time areas of the mall, including entrance, food
court and escalator locations.
EYE Shop Sr. Vice President Jeff Gunderman said,
"Location-Based Mobile Marketing gives EYE's advertisers the opportunity
to communicate with consumers at the point of purchase, adding even
greater value to our existing advertising medium. We look forward to
further expanding the network."
Dean Julia, Ace CEO, added: "Location-Based Mobile Marketing
is a very exciting industry right now. Venture capitalists have invested
over $100 million since last year and now companies like Google and
Facebook are getting involved, demonstrating that we are in the right
space at the right time. People like the idea of location-based
marketing, but don't want to be tracked by GPS. By delivering via
Bluetooth & Wi-Fi, we have the ability to deliver content without
the 'Big Brother' side effect. Our technology only communicates with a
mobile device while it's in a specified location. There is no GPS
feature to follow you around. Once you leave the transmitting range,
your mobile device disappears from our network."
ABOUT ACE MARKETING & PROMOTIONS, INC. (OTCBB: AMKT)
Established in 1998, Ace Marketing & Promotions Inc. is a
New York-based, full-service promotional marketing company offering a
wide array of business solutions, which include: Branding and Branded
Merchandise, Website Development, Mobile Marketing Solutions, and Direct
Relationship Marketing Solutions. Ace Marketing & Promotions Inc.
is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi
integrated technology that establishes the benchmark for how multimedia
messages are being delivered. Ace's Corporate Overview is available at
www.acemarketing.net
on the "About Us" tab. Ace has recently added several new revenue
stream models. The long-term strategic plan is for Ace to find new
opportunities while leveraging its core competencies. For a demo of
Ace's Proximity Marketing you can visit:
http://www.acemarketingdemo.com or
http://www.proximitymarketingus.com.
ABOUT EYE
EYE has offices and Out-of-Home media businesses
operations in Australia, New Zealand, Indonesia, Singapore, the United
Kingdom and the United States of America. Eye Corp Pty Ltd. is a
wholly-owned subsidiary of Ten Network Holdings Limited, a publicly
listed company, which operates Australia's TEN television network. For
more information you can visit: http://www.eyecorp.com
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause the actual results, performance or achievements
of the company to be materially different from any future results,
performances or achievements express or implied by such forward-looking
statements. The forward-looking statements are subject to risks and
uncertainties including, without limitation, changes in levels of
competition, possible loss of customers, and the company's ability to
attract and retain key personnel.