VIE at home specialise in selling beauty products through consultants in a Party environment and online.  At Parties customers can try their products first hand, whilst enjoying a fun night with their friends. With this social interaction between the consultant and their clients, KMP Digitata saw the perfect opportunity for VIE at home to utilise Facebook's API and create an application that could help Consultants organise parties and sell products.

The objective of the application was not necessarily to increase the number of VIE at home consultants.  Instead it was to provide their existing Consultants with a tool that would expand their customer reach by allowing them to easily share VIE at home products with all of their Facebook friends. The application had to announce that the user was a VIE at home Consultant to other Facebook users and also provide a means of navigating to the consultant's VIE at home profile where they could then purchase products or sign up to host a Party. The application would not be customer facing meaning only VIE at home consultants can take advantage of the applications capability.

 The application has two features

The first is that a Twibbon is added to the bottom of the user's profile picture saying "I'm a VIE at home Consultant". This picture is published on their News Feed.