BOULDER, Colo/PRNewswire/ -- Lijit Networks, Inc.,
the leader in custom site search and engagement tools for online
publishers, today announced the addition of advertising and publishing
industry veteran John Winsor to its Board
of Directors. In this role, Winsor will help Lijit capitalize on recent
growth fueled by the company's proprietary understanding of consumer
audiences and the relative influence of individual online publishers.
"I've known the guys at Lijit for some time and am thrilled to join the Lijit Board of Directors," said John Winsor,
CEO of Victors & Spoils. "They're redefining the way we understand
online communities and making it possible for us to identify and harness
the power of digital influencers to extend the market resonance for
brands."
Winsor is an advertising and branding expert as well as a strategic
marketing executive known for his work in publishing, collaboration,
co-creation and crowdsourcing. He is also the well-known author of
several books including Baked In: The Power of Aligning Marketing and
Product Innovation, Spark: Be more Innovative through Co-Creation,
Beyond the Brand: Why Engaging the Right Customers is Essential to
Winning in Business, and Flipped: How Bottom-Up Co-creation is Replacing
Top-Down Innovation.
Currently, Winsor is the CEO of Victors & Spoils, the world's
first creative advertising agency built on crowdsourcing principles.
Prior to V&S, Winsor was the VP and Executive Director of Strategy
and Innovation at Crispin, Porter + Bogusky. He was appointed to this
role after the company he founded, Radar Communications, was acquired by
CP+B in 2007. Prior to founding Radar, Winsor built a magazine
publishing company devoted to sports such as mountain biking, in-line
skating, and extreme skiing, which was sold to Conde Nast in 1998. Winsor writes a well-known blog, John Winsor: www.johnwinsor.com, and is a regular speaker at marketing and business conferences.
"John brings a critical skill-set to Lijit that combines deep expertise in both advertising and publishing," said Todd Vernon,
CEO and founder of Lijit Networks. "As a publisher, marketer and ad
agency veteran, he will ensure that Lijit continues to build innovative
solutions that help brand marketers reach the right audience in the
right context at a time when they are most receptive to the message."
About Lijit Networks, Inc.
By helping publishers engage and understand their readers, Lijit has
created a trusted publisher network ? including more than 12,000
publishers, 700 million page views per month, and 53 million unique
visitors ? that advertisers and brands leverage to build relationships
with their target audience. Lijit's innovative site search
and statistics collect and report on reader intent, behavior,
demographics, and other actionable insights. The data is used to build
highly targeted and contextually relevant premium online advertising campaigns that increase brand awareness, deliver more intent to purchase, and result in better ad performance. Learn more at www.lijit.com.
Lijit, the Lijit Networks logos and all other Lijit Networks product
or service names are trademarks or registered trademarks of Lijit
Networks, Inc. All other names and trademarks are property of their
respective owners.
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Media Contact:
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Sonya Caprio
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Lijit Networks, Inc.
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sonya@lijit.com
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720-266-5193
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SOURCE Lijit Networks, Inc.
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