Paving the Way for Small Business on Facebook

--(BUSINESS WIRE)--These days, small businesses around the world are looking for fresh ways to connect with their customers while also reaching new ones. Increasingly, small business owners are turning to social networks to grow their customer base.

?With free and easy tools like Facebook and Payvment, business owners have the opportunity to build their customer base exponentially and, at the same time, stay connected with loyal clientele.?

?With 500 million users around the world, it?s a no brainer for small business owners to take advantage of and use Facebook to promote their companies,? says Christian Taylor, CEO of Payvment, the leading shopping platform inside Facebook. Mr. Taylor offers these tips for small businesses looking to make the most of their Facebook presence:

• Differentiate: With 500 million people on Facebook, it?s easy for your business to be confused with another. Make good use of the ?Info? tab and fill out the company overview, mission, and website sections so users can be clear about who you are. Also, be sure to use your logo as your profile picture so users can recognize your brand.
• Promote: How are fans going to find your company if they don?t even know you?re on Facebook? Try adding a link to your fan page in your email signature or email newsletter.
• Analyze: Utilize Facebook?s analytics tool to monitor the activity of your wall posts. Experiment with different kinds of posts (e.g., ask your followers a specific question one day and post an article relevant to your business the next) to see which garners the best response.
• Incentivize: A recent study by the social media firm Synapse found that Facebook fans are 41 percent more likely to recommend a consumer product and 28 percent more likely to continue using it. A Facebook fan spends $71.84 more per year than a non-fan and is worth on average $136.38. Offering Facebook fan discounts is a powerful way for small business retailers to build a fan club, and increase loyalty and sales.
• Sell: By installing an app like Payvment, small business owners can create a free online store, in a matter of minutes, expanding a company?s reach to millions of new potential customers.

?There has never been a better time to bring your small business online,? Taylor says. ?With free and easy tools like Facebook and Payvment, business owners have the opportunity to build their customer base exponentially and, at the same time, stay connected with loyal clientele.?

For more information, please visit Payvment.com.