SeeWhy Webinar Series Presents Email Remarketing Compliance 101
Session Outlines How to Make Campaigns Comply with U.S. and EU
Legislation
ANDOVER, Mass.--(BUSINESS WIRE)--SeeWhy,
Inc., the company that boosts website conversion with real time
remarketing, today announced it will present a Conversion Academy
webcast, Email Remarketing Compliance 101, on Tuesday, October 12, 2010.
This webcast will be led by Ruth Boardman, one of the world?s top
experts on privacy legislation, who jointly heads Bird & Bird?s
International Privacy and Data Protection Group; and Charles Nicholls,
founder and chief strategy officer at SeeWhy. These compliance and
remarketing authorities will provide:
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An overview of the CAN-SPAM rules and the European Union Privacy
Directive, simplified to apply to shopping cart and web form recovery
emails
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A summary of different countries? email opt-in and opt-out policies
and what they mean for shopping carts, web forms, and emails
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Opportunities to ask specific questions about remarketing
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Example implementations to show you what is needed to comply
Join the webinar and hear first-hand how to make email remarketing
campaigns comply with U.S. and European Union privacy legislation.
You can also follow the webinar on Twitter using hashtag #SWCA.
All webinar attendees will receive a complimentary copy of the white
paper, ?Email Remarketing and Compliance,? an overview for marketers on
the application of CAN-SPAM and the European Union Privacy Directives on
shopping cart recovery and web form recovery emails.
For information on SeeWhy, visit www.seewhy.com.
For additional perspectives, please visit and subscribe to the SeeWhy
RSS blog feed at http://www.seewhy.com/blog,
and follow SeeWhy on Twitter at @seewhyinc
and Facebook at http://www.facebook.com/SeeWhyInc.
About SeeWhy
SeeWhy
is the industry?s only real-time shopping cart recovery service to
follow up in real time via email and social networks. SeeWhy?s services
(SaaS) deliver the highest ROI in ecommerce by responding immediately to
shopping cart and web form abandonment with behaviorally triggered
1-to-1, real-time messages.
Powered by a unique ?in-memory? event processing engine, the SeeWhy
suite of real-time web analytics is delivered ?on-demand.? Remarketing
to abandoned visitors using the SeeWhy Conversion
Manager service converts up to 50 percent of visitors that had
abandoned their shopping carts, online forms, applications and
registrations.
SeeWhy has been featured in publications such as The New York Times;
Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is
headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other
trademarks are the property of their respective owners.