NEW YORK/PRNewswire/ -- Online video sharing site Vimeo®, an operating business
of IAC (Nasdaq: IACI) together with Honda as part of the all-new CR-Z
sport-hybrid coupe campaign, today announced British arts and technology
collective seeper.com, is to make its US debut by radically
transforming the iconic Frank Gehry-designed IAC HQ on the West Side of Manhattan.
One of the largest architectural projection mapping performances to
take place in the US, seeper's open-air display allows for real-time 3D
content to be projected and aligned to real world objects?in this case,
the IAC building at 555 W 18th Street, IAC HQ and home to Vimeo.
Architectural projection mapping is an emerging medium that pushes
the boundaries of art and technology. It is fitting that this
performance has been chosen as the culmination to the inaugural Vimeo Festival + Awards since the artists were discovered and commissioned for this event through their profile on the Vimeo website.
"This performance is way beyond the act of simply showing a film
outdoors, it is an optical artistic transformation of an existing
architectural artwork," said Dae Mellencamp,
Vimeo's General Manager. "Taking inspiration from the Vimeo Festival
itself, the structure of the iconic building, and the groundbreaking
technology and sleek design of the Honda CR-Z, the projection mapping
will bend reality with light. On October 9, our primitive sense of perception will be expanded as light plays wonderful tricks on our eyes."
"Our aim is to recreate a Victorian sense of magician-ship," said Evan Grant,
founder of seeper.com. He continued, "I love the IAC building, its
stunning lines and immediate reference to water. It looks as if it's
about to set sail on the Hudson. The opportunity to make this structure
take on a new 'seeper' form is an honor and a challenge."
"Honda is proud to sponsor this not-to-be-missed event as part of the CR-Z marketing campaign," said Tom Peyton,
senior manager, national advertising, American Honda Motor Co., Inc.
"Celebrating the Festival's themes of innovation and inspiration, the
all-new CR-Z sport hybrid coupe reveals how opposites in harmony?like
sport and hybrid?can come together to create something compelling and
powerful. This spirit echoes the Vimeo community's creators who continue
to push the boundaries of creativity in radical and unexpected
directions."
seeper's projection mapping performance is free and open to the public. It will begin at 10pm on Saturday, October 9, 2010,
and run for approximately 10 minutes. For optimal viewing, guests are
invited to gather in the Edison parking lot immediately opposite the
main entrance of the IAC building. Entrance to the parking lot is
located at 18th Street and 10th Avenue.
The two-day Vimeo Festival features an amazing schedule of
events including screenings, workshops, seminars, and panel discussions
from some of the most successful and respected members of the film and
video community. Tickets are still available at Vimeoawards.com.
About seeper.com
Founded in 1998, seeper is an arts and technology collective
specializing in real world interactive installations and performances.
Leading with innovation, seeper create ground breaking, immersive,
multi-sensory experiences and memories. seeper have worked with the
likes of TED.com, Nokia, Volkswagen, Chanel, Unilever, Vice, Intel,
Ford, Nike, Reebok, Hewlett Packard, Toyota, Sony PlayStation, Sony
Music, BFI Southbank, Glastonbury Festival, Punch Drunk Theatricals,
Aldeburgh Music and many more innovative brands and arts-based
organizations.
About Vimeo, LLC
Leading video sharing site Vimeo® provides the easiest way for people
to host and share their videos in high quality. The site provides
great privacy features and inspiring videos from a vibrant, respectful
community of creative users who care about how and where they show their
work. Launched in 2004 and headquartered in New York, NY,
Vimeo offers users a video sharing experience that is both entertaining
and easy to use. Vimeo is a 2010 & 2009 Time Magazine Top 50
Website. Vimeo, LLC is a subsidiary of IAC (Nasdaq: IACI).
SOURCE Vimeo
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