mShopper® Launches Industry-Changing Mobile Commerce Platform

Self-service platform enables retailers of any size to easily launch a feature-packed mobile commerce solution in under one hour, in time for the holiday shopping season!

BOULDER, Colo/PRNewswire/ -- mShopper®, an emerging leader in mobile commerce, today announced the commercial launch of its self-service B2B Mobile Commerce Platform(TM). mShopper's goal, according to company officials, is to allow retailers of any size to design and launch a customized, feature-packed mStore® in under one hour, that can be viewed on any smartphone.

mShopper emphasizes how easy it is to use its Mobile Commerce Platform. Retailers log on to mShopper.com and follow a self-service wizard to create an account, upload their existing product data feed, and design their own custom-branded mStores®, in under an hour. Help is available throughout the process from detailed instructions, how-to videos, and an extensive FAQ section. The company stresses that retailers can be selling to 65 million U.S. mobile shoppers without any IT development, technical resources, or upfront investment.

mShopper's CEO, David Gould, commented that "our platform includes a whole suite of features that the more expensive platforms simply don't offer. Yes, we help retailers build mobile stores. But our focus is on providing them with promotional tools and advice to drive traffic and sales." Some of these features include:

  --  Intuitive design tools that create custom headers, copy, and other
      branding elements
  --  Built-in merchandising tools to feature hot deals and change prices on
      the fly
  --  SEO tools that help on-the-go shoppers find a retailer's mobile store
  --  Modules to create customized applications and submit them to the three
      major app stores
  --  Built-in analytic dashboard that displays traffic, sales and
      profitability metrics

"Mobile is an exciting channel and everyone wants a mobile presence," added Gould. "Like every other channel, however, it still needs to make money. Our platform was designed to help our clients drive sales and maximize the return on their mobile investment. Just providing a self-service and licensed software (SaaS) solution alone saves our clients $50K or $100K right away. But our platform doesn't stop there. We added an amazing patent-pending, revenue-generating marketing tool called GetFirstDibs(TM)."

According to company officials, GetFirstDibs allows retailers to effortlessly create and promote a sign-up form where shoppers opt-in to receive first dibs on a retailer's best specials via text message. The retailer quickly generates a database of mobile shoppers -a valuable asset for future promotions. When it's time for product promotion, the platform allows retailers to select a product, write copy, and click a button to transmit their promotional text messages. The built-in analytic dashboard displays the effectiveness of each campaign in terms of clicks and conversions to sales.

Gould explained: "Of course, GetFirstDibs is an effective direct-response medium. But its real value is in personalized, repetitive branding and driving sustainable traffic to our merchants' mStores." Gould continued: "People receive multiple alerts over weeks and months and when that real moment of 'mobile-need' strikes, your brand is at the top of their mind. And because GFD is delivered via a highly personal device--the smartphone--and only to consumers who have requested contact, it allows retailers to build close, meaningful relationships with their shoppers. GFD is the key to our merchants' success."

mShopper is launching its self-service Mobile Commerce Platform following a very successful three-month Beta program that involved more than a dozen retailers in multiple product categories. Company officials noted that they will soon announce partnerships with other e-commerce providers such as affiliate networks, e-commerce platforms, and digital marketing agencies. Gould concluded: "We're incredibly excited to help retailers open and promote a new mobile sales channel in time for the holiday. mShopper offers the only complete m-commerce solution that can be launched in under an hour!"

About mShopper

mShopper makes going mobile easy! A Boulder, Colorado-based mobile technology leader, mShopper offers a patent-pending Mobile Commerce Platform(TM) in a self-service, SaaS application. Utilizing this platform, any merchant can launch a custom-branded, fully versioned mobile commerce store in an hour. All the tools for marketing, merchandising and promoting the new mobile presence are built into the platform. Learn more at www.mShopper.com and on Twitter @MCommerceMadeEZ.

Notes to Editors:

mShopper recently launched a beta version of its Mobile Commerce Platform
with more than a dozen merchants
mShopper has been in the mobile commerce sector for several years. It
launched an industry-first, B2C mobile mall in August 2007
CEO David Gould is a graduate of Harvard Business School and was the
former Director of Mobile Content for Virgin Mobile
mShopper's Mobile Commerce Platform utilizes a proprietary shopping engine
optimized for the mobile web that allows users to search and purchase with
minimal input, on any smartphone with Internet access
First Call Analyst:
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Source: mShopper