PostRelease Sponsors SEMA Online Marketing Conference, Invites Auto
Specialty Equipment Marketers to Learn How to Target Enthusiasts in
Online Forums, in Breakout Sessions at Event
Sign up Today for Sessions at SEMA?s Online Marketing Conference;
SEMA to Use Forums to Promote All New Products and Cars Debuted at
National Conference
LONG BEACH, Calif.--(BUSINESS WIRE)--PostRelease (www.PostRelease.com)
announced today that it is a presenting partner of SEMA?s Online
Marketing Conference, and will be offering breakout sessions to help
marketers learn how to target automotive enthusiasts using online forums.
?Online forums are filled with enthusiasts who are there to discuss and
share their passion for a particular product or lifestyle?
The SEMA
Online Marketing Conference will be held Monday, Nov. 1, at the Las
Vegas Convention Center, kicking off the larger SEMA
Show, which extends throughout the week.
SEMA is using PostRelease to promote all the new products and cars
debuted at the week-long SEMA Show. SEMA tested PostRelease at last
year?s show, sharing news from the trade-show in a handful of
automotive-themed online forums. The campaigns were so successful in
reaching niche audiences that this year SEMA is expanding its use of
PostRelease to post photos of and promote new products ? including
distributing information about every vehicle featured throughout the
show. Products and photos related to the Nissan 350Z, for example, will
be shared with people already discussing the car in forums such as My350Z.com
and NICOClub.com.
?Online forums are filled with enthusiasts who are there to discuss and
share their passion for a particular product or lifestyle,? said Tyler
Tanaka, automotive digital marketing expert and account director for
PostRelease. ?It?s hard to find an audience more targeted or ready for a
relevant marketing message than those you?ll find in online forums. And
the results prove it ? PostRelease click-through rates average 33
percent, with highs reaching nearly 90 percent. We?ll have PostRelease
forum experts at the SEMA event to meet one-on-one with attendees who
want to rev up their online marketing with campaigns that generate
results.?
Anyone interested in meeting with someone from PostRelease during the
Online Marketing Conference can contact Jamie Eriksen, SEMA Education
Director, at JamieE@sema.org;
Direct: 909-978-6737 or Main: 909-396-0289.
Tanaka is Chair-Elect of SEMA?s Street Performance Council, through
which he helps educate others with programs like the council?s Online
Marketing Conference. Tanaka has been an active participant in the
automotive aftermarket for more than 20 years, as an enthusiast and a
marketing specialist. He has pioneered the use of social media in
helping brands form direct connections with their customers online.
Forrester Research reports that 28 percent of U.S. consumers read online
forums ? making it the second most popular online activity, second only
to watching video.
PostRelease enables companies to insert clearly labeled sponsored posts
as relevant content into targeted online forum discussions. Specializing
in the automotive sector, PostRelease has more than 180 forum partners
through which companies can introduce new products, promote events,
announce specials and boost search results. PostRelease has executed
more than 200 campaigns for companies such as eBay Motors, Pioneer
Electronics, Nitto Tire North America, American Tire Distributors,
Formula Drift, Royal Purple Oil and more.
About PostRelease
PostRelease® (www.PostRelease.com)
is the first effective solution for online forum advertising and
influencing word-of-mouth forum discussions. It enables companies to
insert sponsored posts into targeted online forum discussions.
PostRelease empowers marketers to become part of the conversation in
forums, at a time when opinions are being formed and purchase decisions
are being made. PostRelease is a spin-off of Cie Digital Labs, and is
based in Long Beach, Calif.