DUBLIN/PRNewswire/ -- dotMobi, the mobile Web solutions company behind .mobi ?
the only ICANN-approved Internet address created specifically for
labeling content that works on all mobile phones ? today announced
highlights of its third annual study on mobile Web trends.
The dotMobi "Mobile Web Progress" study examined websites available
via the world's most-used global top-level Internet domains: .com, .net,
.org, .info and .mobi.
The 2010 study demonstrates that the mobile Web is continuing its
explosive global growth. The 2008 study showed 150,000 mobile-ready
websites, while the 2010 study showed approximately 3.01 million sites,
representing an incredible two-year growth of more than 2,000 percent.
And that growth level significantly outpaces early desktop growth.
Web analysts Netcraft found that, between 1996 and 1998, the size of
the desktop Web grew from 150,000 sites to 2.0 million sites, a growth
rate of only 1,333 percent compared to the mobile Web's 2,000 percent
growth in the equivalent timeframe.
"Many brands and businesses are seeing that mobile is a vital, unique
channel and not just a smaller desktop Web. Big brands are now adopting
mobile Web strategies, but we still have a long way to go, given the
ubiquity of mobile phones compared to computers," said Trey Harvin,
CEO of dotMobi. "A recent Morgan Stanley report noted that the 'mobile
internet is ramping faster than desktop internet did and will be bigger
than most think'. Businesses of all sizes need to prepare for the
change in how people will access content by embracing the mobile Web."
"Small business owners must engage their growing mobile audience as
large brands have. Tools like Dreamweaver and WordPress enabled this to
happen on the desktop Web by making site creation fast, easy and cheap.
Developments like jQuery Mobile, DeviceAtlas and goMobi are now making
this happen for the mobile Web," added Harvin.
A close-up on Alexa's top 500,000 sites
To better understand how the world's most popular websites are
handling mobile phones, dotMobi looked closely at the top 500,000
websites as determined by Alexa, the Amazon.com intelligence company.
Within the Alexa top 1,000 sites, 40.1 percent of all sites are
mobile-friendly. These sites represent the world's most popular Web
properties, like Google, Facebook and Yahoo!
Beyond the top 1,000, mobile friendliness still holds strong but is
not yet as widespread. Of the top 10,000 Alexa sites, 29.7 percent
perform well on mobiles. Once the input data is broadened to include the
top 500,000 sites, the total number of mobile-friendly sites drops to
19.3 percent.
dotMobi's Director of Engineering, Ronan Cremin,
said, "The study demonstrates that apps are shifting to become a part
of a broader mobile Web strategy rather than the strategy itself. While
some brands build individual apps for multiple platforms like iOS,
Android and BlackBerry, businesses are increasingly choosing a mobile
Web solution for their content, as many of the Alexa top 1,000 have
already done."
"As more tools come to market and HTML5 support spreads, mobile Web
apps will displace most 'native' apps. Brands can now build a single
mobile Web presence that works across all mobile devices without the
limitations, costs and maintenance issues of multiple app platforms. The
mobile Web lets you address all of your mobile customers, not just
those with iPhones and Android handsets," Cremin added.
"Companies that have focused on good mobile user experiences and
mobile-friendly websites now have strong advantages in competing for
visitors, sales, and customer loyalty," Harvin said, "And these
advantages are already positively impacting sales at their desktop
websites."
About dotMobi
Headquartered in Dublin, dotMobi ? a
wholly owned subsidiary of Afilias Limited ? is a worldwide leader in
enabling the development & discovery of quality mobile content
through innovative services, in turn helping businesses and individuals
reach the world's billions of mobile phone users. dotMobi spurs mobile
industry innovation by giving content providers the tools they need to
ensure the Web will work on mobile phones with speed, accuracy and
relevant content.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Emily Middleton
Edelman for dotMobi (UK)
+44-20-3047-2318
emily.middleton@edelman.com
SOURCE dotMobi
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