About.com, Harvard Health Publications, and StayWell Launch Lab Test
Interpreter
Interactive Tool Helps Users Analyze Lab Results
NEW YORK--(BUSINESS WIRE)--About.com,
Harvard
Health Publications, and The
StayWell Company, a division of MediMedia
USA, today announced the launch of Lab
Test Interpreter, an interactive tool designed to help About.com
users analyze their lab results. Developed by the faculty of Harvard
Medical School, together with Dr. Kate Grossman, About.com?s medical
director, Lab
Test Interpreter can help users learn and understand what their lab
results might mean and read about suggested actions they can take.
?This new tool will provide our users with a resource they can utilize
when reviewing their lab results?
The first of its kind, Lab
Test Interpreter currently features 10 lab guides that allow users
to interpret their results ranging from a blood glucose test to LDL
cholesterol level to C-reactive protein, among others.
?This new tool will provide our users with a resource they can utilize
when reviewing their lab results,? said Dr. Kate Grossman, medical
director, About.com. ?Lab
Test Interpreter is part of About.com?s award-winning health channel
which features over 100 health topics, from more than 70 health experts
who help users understand their health.?
?The doctors who created Lab
Test Interpreter are experienced clinicians who routinely order
these blood tests,? said Dr. Howard LeWine, chief medical editor,
Internet publishing, Harvard Health Publications. ?Lab
Test Interpreter is intended to educate consumers about what
specific test results might mean for them, even when the values fall
into the normal range.?
In addition to Lab
Test Interpreter, About.com features Symptom
Checker created by Harvard Health Publications. This interactive
tool provides users with information related to their individual
circumstances. By answering a short series of questions, a user will
understand what may be causing a symptom and what action might be taken.
About The About Group
The About Group comprises the Web sites About.com,
ConsumerSearch.com,
UCompareHealthCare.com
and CalorieCount.com.
About.com
is a valuable resource for content that helps users solve the large and
small needs of everyday life. ConsumerSearch.com
analyzes expert and user-generated consumer product reviews and
recommends the best products to purchase based on the findings.
UCompareHealthCare.com
provides dynamic interactive tools that enable users to measure the
quality of healthcare services. CalorieCount.com
offers weight management tools, social support and nutritional
information to help users achieve their diet goals.
The About Group is part of The New York Times Company (NYSE: NYT), a
leading media company with 2009 revenues of $2.4 billion, which includes
The New York Times, the International Herald Tribune, The Boston Globe,
15 other daily newspapers and more than 50 Web sites, including
NYTimes.com, Boston.com and About.com. The Company?s core purpose is to
enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
About Harvard Health Publications
Harvard Health Publications is a division of the Harvard Medical School.
Harvard Health Publications brings to the public, around the world, the
most current practical, authoritative health information, drawing on the
expertise of over 10,000 faculty physicians at the Harvard Medical
School and its world renowned affiliated hospitals. Working with
partners in the publishing industry, Harvard Health Publications
publishes health and wellness information through many media vehicles:
including but not limited to newsletters, books and its consumer website
content. (www.health.harvard.edu).
About StayWell
StayWell, a division of MediMedia USA, in an alliance with Harvard
Medical School, licenses Harvard Health Publications content to a
variety of clients via StayWell Consumer Health Publishing. Clients
include health care companies, news and media organizations, consumer
health and wellness portals and more. (www.harvardhealthcontent.com).
This press release can be downloaded from www.nytco.com
The About Group
Erica McDonald, 212-204-1724
emcdonald@about.comRead more