Driving Sales Through Social Media: A WOMMA Wine Wednesday Event
Hosted by Affect Strategies
Free networking event to be held at the Affect offices on October 27
from 6pm to 8pm
NEW YORK--(BUSINESS WIRE)--Affect Strategies:
?This event will help attendees to better understand
how they can maximize social media engagement to generate conversations
and sales leads, ultimately increasing the company?s return on marketing
investment.?
MULTIMEDIA:
Affect
Strategies, a public relations, marketing and social media firm
specializing in business-to-business companies, invites marketing and
communications professionals in the New York City area to come together
for WOMMA
Wine Wednesday, an evening of networking, wine and engaging
conversation on how B2B companies can use social media platforms to
support their sales initiatives and increase their bottom line. This
free event will take place on Wednesday, October 27 from 6pm to 8pm at
the Affect Strategies offices (60 West 38th Street, 4th floor east, New
York, NY, 10018).
Although social media has become a widely accepted marketing tool for
consumer-focused brands, many B2B companies are struggling to fully
translate the benefits of social media engagement into measurable
business goals, such as lead and demand generation. The event, sponsored
by WOMMA (Word of Mouth Marketing Association), is designed to bring
together word-of-mouth marketing professionals and the WOMMA member
community to discuss ?Driving Sales through Social Media: The B2B Case
Study?.
?As a firm that specializes in working with companies in the B2B sector,
we understand the challenges to prove the business value of engaging on
social media networks,? said Sandra Fathi, president and founder of
Affect Strategies. ?This event will help attendees to better understand
how they can maximize social media engagement to generate conversations
and sales leads, ultimately increasing the company?s return on marketing
investment.?
This event is free to attend and will include a sampling of wine and
cheese. To register, please visit http://wommawinewednesday.eventbrite.com/
About Affect Strategies
Affect Strategies is a public relations, strategic marketing and social
media firm located in New York. Established in 2002, the company
combines strategy, creative and intelligent program development,
impeccable execution and exemplary customer service to help its clients
achieve their specific business goals. Specializing in technology and
communications, Affect Strategies has also applied its marketing prowess
to consumer goods and professional services. As year-round public
relations counsel, or a single project resource, Affect leverages its
business acumen and service excellence to achieve the precise results
that its clients seek. For more information, web: www.affectstrategies.com
; blog: www.techaffect.com
; Twitter: www.twitter.com/teamaffect.