SKECHERS Announces Shape-Up N? Go? for the iPhone®

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--SKECHERS USA, Inc. (NYSE:SKX), a global leader in the footwear industry, today announced that the Company has launched a free Shape-Up N? Go? application for the iPhone®. Available at the iTunes® App Store in the Healthcare & Fitness category, the Shape-Up N? Go app is designed to track, map and share Shape-ups® users? walking, running and hiking activities.

?Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users? workout experiences ? as well as expose our product to new consumers.?

Shape-Up N? Go turns Shape-ups into an interactive training experience by displaying and voicing workout times, distances, estimated calories burned, pace, speed and elevation; tracking and mapping routes; synchronizing with training logs; and sharing workouts with friends and family on Twitter and Facebook.

?With Shape-Up N? Go, it?s easier than ever to learn more about your workouts, improve your level of fitness, and stay motivated and connected to the Shape-ups community,? said Michael Greenberg, president of SKECHERS. ?Given the popularity of Shape-ups and interactive fitness tools, we expect that our new app will enhance users? workout experiences ? as well as expose our product to new consumers.?

Shape-Up N? Go is designed to use MapMyWALK?s? intuitive data output and navigation features with iPhone?s GPS technology. The app is also being developed for the Android? and Blackberry®.

Launched by the SKECHERS Fitness Group?, Shape-ups are technical walking shoes designed to tone muscles, promote weight loss, and improve posture. Featuring a rocker-bottom outsole and Resamax? kinetic wedge that together simulate walking on soft sand, Shape-ups provide a constant natural instability, activating muscles with every step. The Shape-ups fitness footwear collection for men and women is available in sporting goods and department and specialty athletic stores worldwide.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit http://www.skechers.com.

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of apparel, accessories, footwear and other merchandise for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS? Form 10-K for the year ended December 31, 2009 and SKECHERS? Form 10-Q for the quarter ended June 30, 2010. The risks included here are not exhaustive. SKECHERS and MapMyFITNESS? operate in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.