San Lucas Medical Adds New Interactive Web 2.0-based Distribution Channel to Enhance Global Capabilities

LONDON--(BUSINESS WIRE)--San Lucas Medical Limited (www.sanlucasmedical.com), the London-based print and online publisher of fifteen medical journals throughout Europe and Asia, today announced its exclusive strategic alliance and distribution partnership with Medikly, LLC (Medikly) (www.medikly.com), a leading provider of social media and learning tools for the healthcare space.

?We are thrilled with our partnership with SLM, said Dr. Venkat Gullapalli, CEO of Jersey City-based Medikly. Combining their extensive medical content and subscriber base with the Medikly platform, SLM can now provide physicians access to medical information and content that can drastically improve the care they provide their patients.?

Medikly?s content delivery and community-based platform will provide verified physician users with tools to access the ?community mind?, share and exchange knowledge with their peers, collaboratively learn through conversations and access just-in-time education. In addition, the platform will be used by MDSNe (pronounced ?med-syn?), a new branded offering from SLM, to design and develop medical education programs, reducing its overall development time and costs by as much as 75% when compared to traditional formats and methods.

In Europe and Asia, access to medical knowledge is highly fragmented on many levels ? from geography and language, to clinical approach and capabilities, to communication and delivery. And with ever increasing amounts of data being available, there is an increased need to provide physicians with relevant and trusted content in real time, where and when they need it. With its existing publishing footprint and an audience of over 100,000 subscribers, SLM will leverage it?s new online capabilities by bringing together like minds and diverse practices, minimizing impediments of time, cost and distribution and providing high-quality medical education to physicians.

San Lucas Medical Director and Executive Director of MDSNe, Seun Moses Abimbola said, ?Being able to quickly reach and educate our physician audience while cutting down program development time and cost was an important consideration for us. We now have a platform that will extend the SLM brand into new markets, allowing us to do things that we haven?t been able to do before such as collaborating with leading medical associations and organizations, designing and delivering unique educational formats and curricula and translating how such education can increase the medical knowledge, skills and competencies of participating physicians.

The MDSNe platform is expected to launch fully operational at the start of 2011.

Interested parties may begin to find out more by visiting www.mdsne.com.

?We are thrilled with our partnership with SLM, said Dr. Venkat Gullapalli, CEO of Jersey City-based Medikly. Combining their extensive medical content and subscriber base with the Medikly platform, SLM can now provide physicians access to medical information and content that can drastically improve the care they provide their patients.?

The partnership was facilitated by InQuill Medical Communications, LLC (www.inquill.com), an award winning medical writing company based in California.

About San Lucas Medical

San Lucas Medical is a specialist medical and academic publisher & educator. We provide our clients and partners incomparable reach into some of the most important clinician groups in key markets including Europe, Asia and the United States. For more information, visit www.sanlucasmedical.com or email seun.moses@sanlucasmedical.com.

About Medikly

Founded in 2009, Medikly is a US-based leading provider of social media and learning tools in the healthcare space, empowering organizations to design, build and deliver medical communities and just-in-time medical education. For more information visit www.medikly.com or contact Jonathan Marx at jm@medikly.com.