SinglePlatform Provides and Monetizes Local Restaurant Content for
Publishers
First Round Capital, RRE Ventures, DFJ Gotham, Gunderson Dettmer and
Founders of SeamlessWeb and Restaurant.com Back New Start-Up with
$1.2 Million in Series A Funding.
NEW YORK--(BUSINESS WIRE)--SinglePlatform (singleplatform.com),
a business-to-business (b2b) service which provides and monetizes rich
real-time restaurant content for publishers, announced it has completed
its Series A round of financing. SinglePlatform offers restaurants one
stop to manage their digital presence and gain customers. This rich data
is then leveraged to provide publishers, hotels, city guides, restaurant
review sites, and application developers with a non-evasive monetization
opportunity through SinglePlatform?s exclusive pay-per-call
partnerships. First Round Capital led the Series A round, with
participation from RRE Ventures, DFJ Gotham, and Gunderson Dettmer.
Wiley Cerilli, Founder and CEO of SinglePlatform invested along with
former colleagues and co-founders of SeamlessWeb, as well as the founder
of Restaurant.com, Steve Savad.
?It is rare
to find a combination of a great team, tremendous depth in the specific
market, and a product vision that is right for this time as the
restaurant industry moves into the internet and social media worlds.?
?Nearly 89% of consumers have researched a restaurant online prior to
dining there, however only a small percentage of websites have
up-to-date restaurant information,? says Cerilli. ?Restaurants recognize
that they need to have a full digital strategy but don?t know where to
start. SinglePlatform provides rich restaurant content to our Publisher
Network, so that customers now have up-to-date menus, photos, and
specials.?
SinglePlatform empowers restaurant owners by providing a user-friendly
portal to update their pertinent information including specials, events,
menus, what games are playing on their TVs, etc., across the web through
its ever-growing Publisher Network of social networks, restaurant
directories, review sites, mobile applications, hotels, and more.
Publishers leverage this data to add value to their sites with premium
local content; enriching the user experience, increasing SEO rankings,
improving vital site metrics, and boosting revenue. Current publishers
include; restaurant directories enhancing listings with accurate menus,
city guides highlighting special events, premium hotel groups looking to
feature local restaurants to their guests, and mobile application
developers broadcasting which sports games will be aired. Publishers
featuring SinglePlatform?s restaurants benefit from an additional stream
of income without disturbing their current revenue sources.
Best-in-Class Back SinglePlatform
SinglePlatform?s Series A funding was led by First Round Capital with
participation from RRE, DFJ Gotham, and Gunderson Dettmer, along with
former colleagues and co-founders of SeamlessWeb, as well as the founder
of Restaurant.com. SinglePlatform?s Board of Directors will be comprised
of Founder Wiley Cerilli, Howard Morgan, Managing Partner, at First
Round Capital and a third to be named later. This Series A round of
funding marks SinglePlatform?s first formal round of funding.
?We are excited to be investing in Wiley and his vision for
SinglePlatform,? said Howard Morgan of First Round Capital. ?It is rare
to find a combination of a great team, tremendous depth in the specific
market, and a product vision that is right for this time as the
restaurant industry moves into the internet and social media worlds.?
SinglePlatform will use the funding to expand the internal team as well
as continue enhancing the platform and expand the Publisher Network.
About SinglePlatform
SinglePlatform was launched in January 2010 and initially backed solely
by the CEO, Wiley Cerilli. Prior to SinglePlatform, Cerilli was a
founding partner and EVP of SeamlessWeb for ten years. There he lead
sales, marketing, and business development for the #4 fastest growing
private company in the U.S. by Inc., and the #1 fastest in NYC for three
years by Deloitte.
SinglePlatform provides restaurants one stop to manage their digital
presence and gain customers. Restaurants can update specials, events,
menus, and more, across SinglePlatform?s Publisher Network of review
sites, mobile applications, and related local guides, as well as their
social media pages, website, and mobile-optimized site. Publishers
partnering with SinglePlatform enhance their user experience with
real-time local content, increase user acquisition through improved SEO,
and add an additional stream of revenue. SinglePlatform is located in
New York, New York. Visit singleplatform.com
for more information.
About First Round Capital
First Round Capital is the nation's most active seed-stage venture
capital firm -- and is dedicated to helping talented entrepreneurs build
remarkable companies. First Round Capital typically funds pre-revenue
companies - and often provides a company's first outside capital. The
firm invests nationally with offices in San Francisco, Philadelphia and
New York. Additional information on First Round Capital is available at http://www.firstround.com.