Supermarket Websites Integrate Facebook to Personalize Shopping
Experience
Grocery Shopping Networks Continues Innovative Growth in Social Media
Age
MINNEAPOLIS--(BUSINESS WIRE)--Grocery Shopping Network (GSN)
announced today the initial launch of their Social Media Integration
suite with 20 of their retail partners in the United States. The new
Social Media Integration suite allows shoppers to easily register for a
website using their Facebook identity, while also allowing retailers to
personalize their shopping experience through a mix of transactional
data coupled with Facebook profile information.
?Shoppers who register using their Facebook identity have proven to be
our retail partners most active and loyal shoppers; in return we are
able to provide shoppers with an enormous amount of relevant resources,
delivering a personalized shopping experience prior to visiting their
favorite grocery store?
?Shoppers who register using their Facebook identity have proven to be
our retail partners most active and loyal shoppers; in return we are
able to provide shoppers with an enormous amount of relevant resources,
delivering a personalized shopping experience prior to visiting their
favorite grocery store,? said Andy
Robinson, Founder and CEO of Grocery Shopping Network. ?By allowing
consumers to register through their Facebook identity, we have
simplified the shopper registration process for our Grocery retail
partners.?
Using Grocery Shopping Network?s Social Media Integration suite,
shoppers also have the ability to share their favorite recipes with
their family and friends by pressing the Facebook ?Like? button or
Twitter ?Tweet? button featured on each recipe detail page on their
favorite grocery retail websites. By selecting to either Like or Tweet a
recipe, consumers will also assist retailers in creating a more
personalized shopping experience.
?Through our research, we?ve verified that consumers use their grocers?
digital presence (website, mobile, and social) to pre-plan their
shopping trips, this ?Pre-tailing? activity takes place before shoppers
get to the store; combining GSN?s proprietary intelligence with
transactional data and current store offers has resulted in an increase
of consumer
spending with our participating retail partners,? said Andy
Robinson, Founder and CEO of Grocery Shopping Network. ?This
personalization goes a long way towards creating a more dynamic consumer
experience on our existing platform for grocery retailers.?
Grocery Shopping Network?s 20 retail partners that have launched their
new Social Media Integration Suite include: Scolari?s Food and Drug
Company, Strack and Van Til Supermarkets, Ultra, Grand Union Family
Markets, Coborn?s, and D?Agostino?s.
Taking place at a later date, the full launch of Grocery Shopping
Network?s Social Media Integration suite will include new
tools that allow consumers to register and log-in with their
existing Google or Yahoo identities. The new tools will also give
consumers the ability to share circular items with their friends through
Facebook and Twitter.
About the Grocery Shopping Network, Inc.:
Grocery
Shopping Network, Inc. connects consumers, retailers and brands
through its premier content, advertising, and software for retail
websites. The company?s platform enables consumers to quickly plan a
shopping trip or place an order online while providing savings, time and
menu planning benefits. With GSN OutREACH? advertisers can target, reach
and their brand?s highest potential power shoppers from a national to
neighborhood level utilizing premium publisher sites. GSN StoreSITE?
exclusively delivers over 6,000 retail grocery locations in the top US
markets for brands to target shoppers as they plan grocery trips. GSN
InSIGHT? provides advertising campaign ROI analysis backed by POS
transaction data from over 40 million loyalty card holders. To find out
more visit our website:
www.groceryshopping.net.
Harrison Communications Company
Media
Inquiries:
William Berger, 224-420-2977
williamb@harrisonpublicrelations.com
Read more