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Technology Veteran Leads $7.5 Million Investment in Passenger

Passenger (Businesswire) - 05 October 2010

Technology Veteran Leads $7.5 Million Investment in Passenger

Company Appoints Dr. Bahram Nour-Omid as CEO and Steve Howe as Chairman

LOS ANGELES--(BUSINESS WIRE)--Passenger, a leading social network products company, today announced it has secured an additional $7.5 million investment led by Dr. Bahram Nour-Omid and existing investors Shelter Capital Partners, StarVest Partners and Steamboat Ventures. The funding will be used to support new product development, marketing efforts and sales as the company enhances its private online community platform and expands into new markets. Concurrent with this news, Passenger announced the appointment of Dr. Nour-Omid as CEO and Steve Howe as Chairman.

?As Chairman, my focus will be on company strategy and customer relationships. I?m confident that this new leadership, coupled with the incredible talent we have at the company, will help us continue to strongly grow our business.?

?Passenger?s innovative social technology products and complementary services have changed the way companies communicate with their customers,? said Dr. Nour-Omid. ?The additional funding will enable us to extend our product offerings and to further scale Passenger to meet increasing demand for deepening the role of private online community in market research efforts, and applying our technologies to other areas of business. I look forward to working with the company as it moves into this next phase of growth, building on the strong revenue foundation provided by existing customers.?

?I am excited about Bahram?s appointment as CEO and what he brings to Passenger,? said Mr. Howe. ?As Chairman, my focus will be on company strategy and customer relationships. I?m confident that this new leadership, coupled with the incredible talent we have at the company, will help us continue to strongly grow our business.?

Dr. Nour-Omid is a partner at Shelter Capital Partners, and brings an extensive background in both product development and leadership within the technology industry to Passenger. He was the founding CTO and a director of Scopus Technology, Inc., a leading provider of CRM software. At Scopus, Dr. Nour-Omid helped the company grow exponentially and maintain profitability from its inception through a very successful IPO. Bahram was also the founding chairman and CEO of StudioXchange, Inc., a provider of production site, labor and equipment procurement services for the entertainment industry that was acquired by IFILM in 2000. Dr. Nour-Omid currently serves on the Boards of Roamware, Inc. a leader in software solutions for global wireless roaming; Isensix, a provider of wireless monitoring systems; and Kryptiq, a leading provider of workflow management solutions for the healthcare industry.

?Private online communities powered by social software are rapidly becoming the foundation for driving real-time customer engagement. An increasing number of global brands are also using social software to better connect and engage employees, partners and suppliers across time zones and geographies,? said Larry Bettino, general partner, StarVest Partners, L.P. ?Bahram?s deep experience in the technology industry will help Passenger target these huge market opportunities.?

Passenger?s social technology products power private online communities for the world?s leading brands, such as Mercedes, Microsoft, Fox and JC Penney. The company?s seasoned Client Services teams are a crucial element to this success, and partner with client stakeholders to deliver real-time customer insights, cost-effective innovation and consumer ambassadorship.

?Passenger has established itself as a critical technology partner for a number of the world?s leading businesses, enabling them to drive product innovation, marketing and branding strategies,? said Dan Beldy, managing director, Steamboat Ventures. ?Passengers? expertise in community management has also enabled the company to deliver measurable ROI for its clients. The additional investment will enable Passenger to accelerate growth and meet the needs of companies seeking to better engage both internal and external constituents.?

About Passenger

Passenger social network products power private online communities for the world?s leading marketers and top social brands. Passenger communities provide real-time customer insight and cost-effective innovation, while driving ambassadorship and increased efficiencies in market research. The Passenger application, delivered Software-as-a-Service, combines market-leading social networking, collaboration, media, research and analytics features into a single intuitive interface. Passenger?s knowledgeable Client Services and Community Insights teams provide thought leadership and maximize community value for clients such as JC Penney, Microsoft, Mercedes-Benz and Fox, as well as ongoing support for channel and agency partners. Founded in 2005, with offices in Los Angeles, Palo Alto and New York City, Passenger is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures.

Contacts

Bateman Group for Passenger

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Tyler Perry, 718-858-0250
passenger@bateman-group.com

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