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Truband.com Launches Evolutionary Social Networking and Entertainment Community

Truband.com (Businesswire) - 26 October 2010

Truband.com Launches Evolutionary Social Networking and Entertainment Community

In First-of-Its-Kind Single Platform, Truband Creates Integrated and Customized Online Experience Blending Unrivaled Mix of Social Networking, Music, Shopping, Gaming, Quizzes and Virtual Reality

OLNEY, Md.--(BUSINESS WIRE)--Taking an evolutionary step forward in social networking entertainment, Truband.com today launched the beta version of Truband (www.truband.com), the first-of-its-kind online platform customized to user personality, individual preferences and sensibilities to provide a unique and stimulating social media experience.

?Personality-focused, customized social networking entertainment is the new frontier for the social networking genre?

Through a combination of personality-based algorithms, Truband blends an unrivaled mix of social media entertainment options on one platform. It draws on familiar themes such as traditional networking and chat, videogame-like "hidden levels," rating new music, earning online points, taking fun quizzes, online shopping, and building communities around common interests. This familiarity makes it easy for users to relate to, understand, and appreciate the site as a groundbreaking next step in bringing the social networking and online entertainment worlds together.

Truband's creator, Prentice Johnson, has spent 20 years of his professional career bridging the world of technology with the needs of users. His vision has been to create a site that feels personal to each individual, bringing together all forms of entertainment and social media on a web-based platform that ?learns? what you enjoy, and offers suggestions that match those interests.

?Personality-focused, customized social networking entertainment is the new frontier for the social networking genre,? Johnson says. ?Truband is a place to be entertained, connect with existing friends, as well as meet new people who share common interests and characteristics. The interaction is spontaneous and addictively fun. We have created a ?live and let live? zone, where everyone is welcome and where commonalities and differences are all openly on display.?

Built on a cloud-based hosting platform, Truband's research-based technology draws from serious science to create an entertainment site with substance. In order to customize the entertainment options to fit each user's personality, new users take the Truband Q, a simple 36-question quiz whose results assign the user to an appropriate group, or "band." These bands, represented by colors, serve as a visual representation of each individual's core personality attributes. Truband Q responses create a basis for the ongoing process of examining which entertainment options might appeal most to each user?s tastes.

Truband's personality-generated approach to social networking integrates a robust set of entertainment options including:

  • Music Planetarium ? Where users can discover new music, hear familiar songs and artists, and rate songs on the Truband Top 100 charts.
  • Game Zone ? Where users earn Truband points playing a wide selection of quick, engaging games.
  • Bandhouse ? Where users explore and "inhabit" a sprawling virtual mansion created exclusively for members of their personality band family. Through chat, blogs, and surprise challenges, users can interact with other band members who are in the same room to connect on shared interests and have fun.
  • The Mall ? Where users can apply Truband discounts to a constantly changing variety of merchandise from Truband's retail partners.
  • Live Connect ? Where users can join live chat sessions on issues of the day, post pictures and connect with friends and those who share things in common.
  • Truband Quizzes ? Where users can enjoy quizzes created exclusively for Truband or drawn from other sources all over the world. Users can also create their own quizzes and share them with the Truband community.
  • Truband Mobile ? Where users can access ringtones and screensavers, and learn more about Truband mobile apps which make it easy from any location to stay in touch with friends, play games on the site, take quizzes and listen to music.

Truband's staff is committed to ensuring users have a fun and secure experience on the site, and in so doing, Truband further differentiates itself from other social networking platforms in that a user is not required to provide their full name to register, and may remain anonymous overall unless they choose to disclose additional information. Truband?s creator Prentice Johnson remarks, ?We have developed an ?opt-in? approach to personal information that truly marks a departure from many of the social media practices that have been in place with the opposite philosophy, that automatically opt you in sometimes without the users? knowledge or consent.? Truband?s user security policy mirrors its mission and operating approach, to bring people together around common interests and spur community, open dialogue, and a new level of social networking entertainment as it evolves into the future.

About Truband

Founded in 2007, Truband.com?s mission is to provide people with a safe venue to experience fun and entertainment while connecting with other users who share many of their traits, tastes, and attitudes. People use Truband every day to keep up with friends, play games, hear new music and share their interests with the world. True to the site's slogan, "What's Tru About You?,? Truband celebrates diversity, community, and fun while seeking to provide the user with a personalized experience ? "Your Personality. Your Style. Your Way". For more information about Truband, please visit www.truband.com.

Contacts

Truband.com

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Media Contact:
RMR & Associates
Kate Russell, 301-230-0045, ext. 190
krussell@rmr.com

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