VMS Adds Attensity360 to its InSight 3 Media Monitoring and Analysis Platform

WASHINGTON--(BUSINESS WIRE)--VMS, the industry leader in integrated media intelligence solutions, announced today at the PRSA International Conference in Washington, D.C., that Attensity360?s social media data and analytics have been integrated into the VMS?s InSight 3 platform.

?Through Attensity360?s ability to monitor, measure and understand the immense data available through social media and the Internet, VMS will strengthen its position as the global leader of integrated media intelligence?

InSight 3 provides users with a comprehensive set of tools for media monitoring, content management and reporting, along with unique data mining and visualization tools. The platform allows users to easily and efficiently manage, analyze, and understand data across all media types ?including television, radio, Internet, web print, social media and web video ? in near-real time, from over 70 countries. Integrating the Attensity360 offering adds a full suite of social media solutions to the platform.

?Through Attensity360?s ability to monitor, measure and understand the immense data available through social media and the Internet, VMS will strengthen its position as the global leader of integrated media intelligence,? said David Stephens, president of VMS. ?Regardless of the media type, we want our clients to know that VMS has the best-in-class data and customized analysis they require to understand and make fully informed decisions about their integrated marketing campaigns. Notes Mr. Stephens, ?By adding Attensity360?s database to our current social media offering, VMS will be even better equipped to help our clients make sense of the increasing fragmentation of Internet and social media conversations taking place about their products and services.?

Attensity monitors more than 75 million blogs in addition to micro-blogs, social networks, message boards and forums. Their continuous monitoring and analytics make it easy to understand the massive volume of active social media conversations taking place. Advanced filtering, user-defined metrics, sorting and reporting, along with advanced discovery and investigative tools, provide clients with unprecedented insights into their social media presence and will help users identify what is most important for driving conversation and advocacy.

About VMS

VMS is the world leader in integrated media intelligence solutions that bring together news and advertising monitoring across all media ? internet, social media, blogs, broadcast, radio, print, and outdoor.

VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools. The company boasts the most powerful web-based media tracking and management platform. Through its InSight platform, users can quickly and easily search, compile and analyze media coverage across all media as well as allow users to perform all their day-to-day PR activities. InSight provides essential measurement data including audience totals, demographics, tonality and media values.

VMS provides access to the largest continually updated advertising database in the world with over six million ads and commercials through the market leading AdSight platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

About Attensity

Attensity delivers an integrated suite of Customer Experience Management applications to meet the demands of a new breed of empowered customers. Attensity?s solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act on multi-channel customer conversations. As a result, your customers experience positive one-on-one interactions with your company, which improves loyalty and satisfaction at a reasonable cost.

Attensity has created a suite of commercial applications that draw upon the broadest spectrum of natural language processing technology and Web 3.0 semantic technologies. Specifically designed to meet the needs of end users, Attensity business applications inform your business processes through the unparalleled accuracy of our analytic engines and the intuitive presentation of resulting information.

For more information about Attensity, visit www.attensity.com.