World?s First Wholesale Marketplace for iPhone and iPad Apps Launches
in Open Beta
appbackr Celebrates Launch by Kicking Off the appbackr Challenge for
Developers
PALO ALTO, Calif.--(BUSINESS WIRE)--appbackr,
the world?s first wholesale marketplace for iPhone and iPad apps, today
launched in open beta, making its wholesale catalog of apps available to
buyers. To encourage developers to sign up during appbackr?s first
month, the company is also launching the appbackr Challenge ? offering
hundreds of dollars in incentives to early users.
?We?re so pleased to launch our platform in open beta today?
?We?re so pleased to launch our platform in open beta today,? said
appbackr CEO Trevor Cornwell. ?We had 1,500 people sign up as buyers and
sellers in the months leading up to the launch, and we?re eager to show
this group exactly how appbackr works and why it?s a critical part of
the iPhone and iPad developer ecosystem.?
appbackr follows the traditional wholesale model, updated for Apple
developers. Using the platform, developers agree to sell a certain
number of units to wholesale buyers at a discount. Wholesale buyers
purchase those units in bulk and profit when the app sells through
iTunes. Developers get the cash to support their app, and a ?backr? with
a vested interest in promoting their iPhone or iPad app. Wholesalers get
involved in the promotion of emerging apps, and earn a 27 to 54 percent
return once the app sells at the retail level.
?appbackr will change the way small- and mid-sized developers think
about funding and distributing their projects,? said iPhone developer
Josh Michaels, founder of Jetson Creative. ?appbackr is a necessary
piece of the new app economy ? it?s surprising it has taken this long
for it to emerge.?
appbackr is running the appbackr Challenge between now and Nov. 15, to
encourage developers to sign up for the platform and tell their friends
about it. Once developers enter the Challenge, there are further
incentives for developers to promote their app, and introduce the
platform to wholesale buyers.
?Selling wholesale apps through appbackr helps us accelerate features,
resulting in more units sold and greater profitability,? said iPhone
developer Steven Echtman, and founder of HearPlanet. ?appbackr is a
great concept, and it really feels like a win-win for developers and
buyers.?
Click
here to follow @appbackr on Twitter.
Click
here to become a fan of appbackr on Facebook.
About appbackr
appbackr is the first wholesale digital marketplace for iPhone and iPad
applications. Developers pre-sell copies of their app at wholesale
prices, to buyers who earn a profit once the app sells through iTunes.
appbackr is the recipient of the 2010 PayPal X Developer Challenge, the
Silicon Valley Association of Startup Engineers Seed Fund Award and was
named a 2010 AlwaysOn Global 250 company. The company is headquartered
in Palo Alto, Calif., and is backed by Cambridge West Ventures and the
Hall Financial Group.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6470614&lang=en