Gopher Seen as Key Tool to Internet Marketing for Local Businesses
Parnell, Auckland ---- As consumers get more and more
impatient for instant access to information, the phonebook, print media, the
radio and even television are steadily losing their market dominance for
marketing dollars; online business directories like Gopher are taking
over.
On top of this the internet?s power is being fuelled by the
explosion in the popularity of digital devices ? smartphones and iPad like
devices ? which mean that people can access information, interact and socialise
from anywhere at any time.
Google chief executive Eric Schmidt says that
the experience of reading news will move to digital devices quite rapidly ? and
that it will involve personalised and local news which will alert you to your
interests and existing knowledge.
Online directories such as
Gopher,are fast becoming the most common
tool used by consumers to find product and service providers. They are a forum
for consumers to easily find the information they are looking for, including
location, contact details, products/services provided and testimonials.
The internet and digital devices mean your customers can shop from
anywhere at any time. ?Whencustomers want something ? anything, from a plumber
and business coach to graphic designers, gifts and restaurants ? they have
instant access to those services at any time of the day or night.? John
Campbell, Gopher, ?You cannot access the phone book or paper print directories
instantly, neither can you access advertisements in magazines, newspapers, radio
and television.?
This is leading many customers to online directories as
there is a larger selection of good quality information in one place. Making it
simple and easy for businesses to be found in a timely manner.
Listing
with a quality online directory is the easiest and most cost effective way to
promote your business online and Gopher is the fastest growing online
business directory in New Zealand. Gopher
was founded by two Dilworth graduates who wanted to see New Zealand Dollars
benefit New Zealanders. After 3 years of trading Gopher is growing in leaps and
bounds and aims to take other New Zealand businesses with them on the road to
success. See their website for more information,
http://www.gopher.co.nz.
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