SHANGHAI/PRNewswire-Asia/ -- Madhouse Inc. has announced that the mobile
campaign it conducted for Pepsi China in 2009 has been selected as the
winner of Global Mobile Marketing Awards - Best Use of Mobile Marketing -
Cross-Media Integration - APAC.
Each year, the Mobile Marketing Association (MMA) recognizes leaders
and innovators in the mobile marketing industry and honors them at their
Annual Awards Dinner & Ceremony. The winners, judged on strategy,
execution, creativity and results, highlight mobile marketing industry
successes from around the globe.
In the summer of 2009, Pepsi China, together with Madhouse launched a
multi-media music revolution "Pepsi Battle of the Bands" campaign
featuring a TV reality show by Zhejiang TV, interactive flash video
broadcasting on sina.com, and Mobile Video live broadcasting on kong.net
to create China's first three-screen
integration campaign. The mobile campaign also provided a Pepsi dream
band game to connect with both the TV reality show and the internet
interactions.
"Mobile has become the most intimate personal device for the youth generation consumer," Interactive Director of Pepsi China, Jason Jiang
said. "Pepsi China has been working with Madhouse since 2007. By
innovating on mobile media and mobile application development, Pepsi has
demonstrated itself as a pioneer brand in China among its target audience."
"As China's leading mobile advertising network and mobile marketing
solution provider, we have been fully committed to helping our
advertisers and agency partners to achieve best practices in applying
mobile media and mobile solutions. We encourage our advertisers to
submit their mobile campaigns to participate in global awards including
MMA and others," said Joshua Maa, Founder and CEO of Madhouse. "Today,
mobile marketing in China demonstrates
both creativity and innovation. We can showcase these exciting campaigns
to the rest of the world by participating in these awards."
Previously, Pepsi Battle of the Bands' mobile campaign was also
nominated for The Festival of Media Award and the Digital Media Award
2010.
The winning case of McDonald's mobile campaign at Digital Media Award
2010 submitted by TBWA China, was also powered by Madhouse.
About Madhouse Inc.
Madhouse is China's largest and most intelligent mobile advertising network and is headquartered in Shanghai with offices in Beijing and Guangzhou. The Madhouse team consists of more than 120 professionals. The company offers four key services:
MadServingTM: An intelligent, fully-automated, in-house
system that serves targeted ads to mobile media while providing detailed
performance reports.
MadNetworkTM: China's largest mobile advertising network, representing over 75% of total mobile internet traffic in China and covering major mobile media.
MadSolutionsTM: Innovative mobile marketing solutions and
campaign management services such as interactive mobile messaging
platforms and mobile website/app development that are tailored to
maximize cross-media marketing effectiveness and consumer interaction.
Wireless applications include Bluecasting and 2-D barcode technology.
MadPlatformTM: Industry-leading mobile ad technology service platform empowers leading carriers and mobile device manufacturers.
Madhouse is privately held and venture funded by TDF Capital, Gobi
Partners, and JAFCO Asia. Strategic investors include D2 Communications
Inc. and Nokia Growth Partners.
For more information, please visit http://madhouse.cn.
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Contact
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Madhouse Inc.
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Corporate Communications
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Ms. Wendy Wang
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Tel:
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86-21-61159760
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Fax:
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86-21-61159755
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Mobile:
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86-136 0187 7094
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E-mail:
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wendywang@madhouse-inc.com
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Address:
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706 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai PRC 200052
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SOURCE Madhouse Inc.
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