SheKnows and Kate Walsh Launch Boyfriend Appreciation Month in Honor
of Her New Perfume Boyfriend
For the Month of November Celebrity Guest Editor Kate Walsh Will
Provide Tips, Advice and Personal Anecdotes Celebrating, Keeping and
Getting a Boyfriend
LOS ANGELES--(BUSINESS WIRE)--SheKnows (www.sheknows.com),
one of the fastest growing online content and community destinations for
women, and Kate Walsh launch ?Boyfriend Appreciation Month? for
November. Walsh will spend the month of November as a special guest
columnist on SheKnows offering her private practices to readers on how
to celebrate relationships.
?I have been so inspired during the launch of my first perfume
?Boyfriend? that I wanted to share my insight on relationships in a way
that women could relate to by gathering tips and info from such a great
resource as SheKnows?
Kate Walsh, who currently stars as Dr. Addison Montgomery on the ABC
drama ?Private Practice,? has certainly played a woman with her fair
share of dating and relationships. Combining her role on the show with
her own personal experience, Walsh is sharing her knowledge and
experiences with the SheKnows community to celebrate boyfriends
everywhere. She also caters to the single ladies with first date tips
and having a great time whether he?s the one or not.
?We are thrilled to partner with Kate as we bring our very first
?Boyfriend Appreciation Month? to our readers,? says Alison Bills,
Managing Editor for SheKnows. ?The SheKnows audience values the opinions
and personal anecdotes of influential celebrities like Kate, who offers
a great perspective along with tips for women who really appreciate the
man in their lives.?
?I have been so inspired during the launch of my first perfume
?Boyfriend? that I wanted to share my insight on relationships in a way
that women could relate to by gathering tips and info from such a great
resource as SheKnows,? said Walsh. ??Boyfriend Appreciation Month?
offers a unique and fun twist on the subject of boyfriends.?
To celebrate boyfriends with Kate Walsh and SheKnows visit http://www.sheknows.com/tags/boyfriend-appreciation-month.
About SheKnows.com:
Getting to the heart of what it really means to be a woman, SheKnows (www.sheknows.com)
attracts more than 50 million unique visitors (Google Analytics, August
2010). With editors dedicated to providing daily content for women
seeking advice, information and a fresh, fun take on life, the site is
among the most authoritative and comprehensive sources for women ages 18
to 54. The SheKnows audience gains access to award-winning exclusive
content on entertainment, parenting, health and wellness, money and
career, dating, beauty and style and more, and are offered a
stimulating, well-rounded online experience enhanced with a vibrant
community, free games and activities, and captivating blogs.
As one of the fastest-growing destinations on the web, SheKnows is
recognized among the top 3 properties for women. Recently honored with
the 2010 OMMA Award for Web Excellence, SheKnows has been named the No.
1 site for Family, Parenting and Women?s Interests. For advertisers,
sponsorship opportunities and creative integration go well beyond the
banner and make marketing messages an uninterrupted part of the user
experience. The company is based in Los Angeles with offices in New
York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (www.atomiconline.com),
Evolve Media Corp?s publishing unit.
About Boyfriend LLC:
Founded in 2010, Boyfriend LLC is a newly launched beauty and lifestyle
company, owned by actress Kate Walsh. To promote the brand and the
launch, Kate has written, directed and produced a series of webisodes
that can be found on her Youtube channel (http://www.youtube.com/user/k8walsh1)
and YourBoyfriend.com.
A new video will launch every day this week. Boyfriend LLC will launch
its first product this November with HSN to be followed by a retail
launch in Sephora stores nationwide in January 2011. Boyfriend LLC will
continue to roll-out new Boyfriend fragrances through 2012 with the plan
of expanding into the lifestyle market. Givaudan and perfumer MaryPierre
Julien created the juice, Consultant Pamela Vaile, worked with Kate to
develop the product line, the marketing plan and distribution strategy,
Bentley Laboratories LLC created the formulas and Chad Lavigne LLC
produced the package design and branding imagery. Kate is represented by
her talent agents, Karen Sellars (ICM) and Rob Levy (Head of Branded
Entertainment, Untitled Entertainment).