Social Media and Mobility Revolutionize Retailing
New Book, Branded! How Retailers Engage Consumers with Social Media
and Mobility, Showcases Digital Superstars
CARY, N.C.--(BUSINESS WIRE)--To spotlight how retailers can increase market share and brand equity
through social media and mobility, Bernie Brennan and Lori Schafer spent
more than a year researching some of the world?s leading companies. The
result, Branded!
How Retailers Engage Consumers with Social Media and Mobility,
is a compelling collection of interviews about progressive leaders who
leverage new digital channels, including: 1-800-FLOWERS.COM, Best Buy,
JCPenney, Macy?s, Starbucks, The Wet Seal, Pizza Hut, a unit of Yum!
Brands, and Zappos, a division of Amazon.
?Tech-savvy consumers are in charge with
their use of emerging social technologies. Retailers need to
meaningfully engage with informed consumers digitally or lose market
share. The use of social media and mobility can level the playing field
and provide retailers of all sizes with opportunities to amplify their
brand.?
?Social media and mobility are extensions of a retailer?s strategy and
culture,? said Brennan, retail authority and former Chairman of the
National Retail Federation. ?Tech-savvy consumers are in charge with
their use of emerging social technologies. Retailers need to
meaningfully engage with informed consumers digitally or lose market
share. The use of social media and mobility can level the playing field
and provide retailers of all sizes with opportunities to amplify their
brand.?
According to Schafer, Retail Executive Advisor for business
analytics leader SAS and a technology entrepreneur, ?Retailers can
no longer expect customers to find their stores. They must now bring
their stores to customers wherever they enjoy spending time and choose
to shop ? at home while connecting with friends on Facebook, in a coffee
shop, or even on a mobile device while shopping in a competitor?s aisle.
Analytic software now provides the ability for retailers to more
effectively engage with today?s digitally minded consumer.?
Brennan and Schafer are continuing the conversation they started in Branded!
through social media and e-mail. Follow them on Twitter (@bfbrennan and
@ljschafer), Facebook (Bernie Brennan and Lori.j.schafer), LinkedIn (www.linkedin.com/pub/bernie-brennan/0/216/920
and www.linkedin.com/in/lorijschafer)
or by email (bfbrennan@comcast.net
or lorischafer@comcast.net).
The authors also welcome visits and posts made to their Facebook
and Twitter
pages and their website.
Branded! is part of the Wiley and SAS Business Series.
About the Authors
Bernie Brennan is a consultant and investor in retail-related
technology. He has served in a number of roles spanning more than 30
years in the retail industry. For more than 17 of those years, Bernie
served as the Chairman and CEO of Montgomery Ward, Sav-A-Stop Inc. and
Household Merchandising. Brennan is a former Chairman of the National
Retail Federation, and he earned the Gold Medal Award as Retailer of the
Year.
Lori Schafer is Retail Executive Advisor at SAS. She serves on the board
of directors of several public and private retail and technology
companies, as well as the National Retail Federation. Schafer is an
entrepreneur with 25 years of experience in retail and consumer-packaged
goods technology. She began her career with Procter & Gamble and was CEO
of Marketmax Inc. from 1996 to 2003, prior to its acquisition by SAS. In
2003, she became Vice President, SAS Global Retail, and spearheaded the
company?s retail practice. In 2008, she assumed her current position at
SAS.
About SAS
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions
delivered within an integrated framework, SAS helps customers at more
than 45,000 sites improve performance and deliver value by making better
decisions faster. Since 1976 SAS has been giving customers around the
world THE POWER TO KNOW®. SAS and all other SAS Institute
Inc. product or service names are registered trademarks or trademarks of
SAS Institute Inc. in the USA and other countries. ® indicates USA
registration. Other brand and product names are trademarks of their
respective companies. Copyright © 2010 SAS Institute Inc. All rights
reserved.
SAS
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Source: via Business Wire
Updated
01/21/2010
by company
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