NEW YORK/PRNewswire/ --
MLB.com At Bat 2010 for iPhone and iPod touch was named the highest
grossing application by Apple in its second annual iTunes Rewind for the
App Store. At Bat, which delivered the first full season of live video
for every game and introduced the At The Ballpark mobile in-venue
experience, finished first overall across all categories of paid
applications for 2010. In addition, MLB.com At Bat 2010 for iPad was
recognized as the highest grossing application in the sports category.
Baseball fans utilized At Bat 2010 to follow Major League Baseball
games every day from the application's debut in Spring Training through
the final out of the 2010 World Series. During the 2010 MLB Postseason
alone, At Bat was accessed 37 million times, a 236 percent increase over
the 2009 Postseason.
Subscribers to At Bat 2010 were able to access their MLB.TV
subscriptions to watch live home and away broadcast feeds for every
out-of-market regular season game with enhanced features such as
statistical overlays and controls to pause or rewind live action. The
application also delivered every radio feed, in-game video highlights
and MLB.com Gameday.
This year also marked the debut of At The Ballpark, a mobile in-venue
experience within At Bat 2010 for iPhone. By utilizing the Apple
device's core location technology, fans were able to check-in to any of
the 30 Major League ballparks and, subsequently, receive access to an
array of exclusive features, including social media, interactive venue
maps, concession menus, personal profiles and video highlights. MLB.com
also partnered with Aramark and the Philadelphia Phillies to launch a
pilot program in September for mobile food ordering through At Bat 2010.
During the off-season, MLB.com At Bat 2010 is available free from the App Store on iPhone, iPod touch or iPad at www.itunes.com/appstore/. For more information, please visit MLB.com.
SOURCE MLB.com
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