Latest news from IIR Telecoms ? CEM, CRM & Retention 2011, 14 ? 17 March 2011
In the highly competitive and constantly growing telecommunications industry, customer experience management and customer relationship management have become vital for operators looking into increasing their market share.
Customer retention remains a key priority for any operator looking to maximise revenue, especially in the current economic climate. With operators implementing cost cutting measures and customers curbing their service usage, operators are facing a difficult balancing act in remaining competitive yet retaining customers.
IIR?s Telecoms CEM, CRM and Retention, now in its 7th year, attracts operators who come to brainstorm, network and learn from each other: last year?s event saw a massive 76% operator attendance!
The conference presents a unique opportunity for discussing the best practices in optimising customer experience and relationship management.
More than 25 expert speakers including 18 operators come together in the industry?s biggest event on CEM & CRM to highlight the most topical issues in maximising customer retention including:
- Identifying innovative strategies for enhancing the customer experience
- Effective value management strategy for increasing customer loyalty
- How to achieve a ?single view? of the customer through efficient data collection and segmentation
- Efficiently leveraging social media/networking for CEM, CRM & Retention
- Is there a need to differentiate your CRM strategy for the pre-paid segment?
- Working towards a customer-centric corporate culture
- Optimising the cost-effectiveness of CEM, CRM & Retention strategies
- Develop a strategy to introduce the new principles of marketing in your CRM strategy
- How to move from a re-active to a pro-active approach to customer retention
The event additionally features a pre and a post-conference workshop, both designed to offer a focused, hands-on learning experience for telecom operators. The pre-conference workshop aims to provide an insightful training on using customer service as a differentiator and to enhance customer experience. The post-conference workshop led by Optima Value will present groundbreaking strategies for increasing retention, loyalty and profitability through Social CRM.
Telecoms CEM,CRM & Retention is the leading event of its kind, and this year features exciting masterclasses, practical workshops and lively roundtable sessions. For operators looking to achieve more revenue from their CEM and CRM investments while delivering high quality customer services, this event will provide a great wealth of new ideas and practical solutions.
To register your place;
Call our Customer Service team on +44 (0) 20 7017 7483
Register online at
http://www.iir-telecoms.com/retentionEmail us at registrations@iir-telecoms.com.
If you have any questions about the conference agenda or speaking opportunities, please feel free to contact Georgios Kipouros at gkipouros@iir-telecoms.com
With Kind Regards
Anna Slater
Senior Marketing Manager
IIR Telecoms
aslater @ iir-telecoms.com
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