Forbes Media Launches Next Phase of Forbes.com
A New Homepage, Eight Channels, 75 Sections and Activity Streams
NEW YORK--(BUSINESS WIRE)--Forbes Media has launched the next phase in a rolling redesign of
Forbes.com, including newly re-architectured and redesigned Channel
pages ? for Business, Investing, Technology, Entrepreneurs, Op/Ed,
Leadership, Lifestyle and Lists ? as well as a new Home Page, which will
continue to be enhanced during the year.
?This next phase in the redesign will further
continue Forbes? mission to foster participation and interactivity in
order to meet the demands of a new and evolving media world.?
Led by Chief Product Officer Lewis D?Vorkin, Forbes has implemented an
?Inside-Out? strategy for the ongoing Forbes.com redesign and
re-architecture, which started with a new digital platform for editors,
staff reporters, and contributors pages in August 2010, and continued
with the Forbes
400 Wealth profile pages (http://www.forbes.com/profile/warren-buffett)
in September 2010 and the introduction of AdVoice in November 2010.
Those highly scalable pages of the 400 issue are at the center of the
new Forbes content model, which includes an expanding database of
People, Companies and Places that will populate pages.
?In building these pages, we had various constituencies in mind ?
consumers, marketers and, of course, our editors, staff writers and
contributors. We wanted the pages to be authoritative, dynamic and
transparent ? and to embody the elements and functionality of social
media,? said Mr. D?Vorkin. ?This next phase in the redesign will further
continue Forbes? mission to foster participation and interactivity in
order to meet the demands of a new and evolving media world.?
For more details and a clear navigation of what is happening at the
web site, along with the strategy and plans for the continued iterations
throughout 2011 visit Mr. D?Vorkin?s posting at: http://blogs.forbes.com/lewisdvorkin/2011/01/24/forbes-launch-day.
Mike Perlis, President and CEO of Forbes Media, commented, ?This is one
of the most exciting days in the storied editorial history of Forbes.
Lewis and his team have launched a site that is amazing in its vision
and execution. Visually it is fresh, clear, precise, easy to navigate
and extraordinarily engaging. The content ? with tiers of editorial
expertise, links, video, call-outs, social media streams and so much
more, is compelling to every kind of user?the reader, contributor and
marketer.?
Following are some of the key updates to the channel pages, broken out
by the different constituencies these changes will benefit:
Consumers:
? Updated look and feel with a clean, easy-to-use presentation
? Easier Channel navigation through a new Global header
? Ability to ?Follow? a channel, section or writer to receive a new
customized and consolidated daily or weekly email digest
? Identification of writers as Forbes Staff or Contributors
? Real-time story and content streams with six filters to view Forbes
content: All real-time content, Posts, Photos and Video, Magazine
stories, Headline Grabs and Social (which includes active conversations,
called-out comments, trending stories, Twitter posts from Forbes
staffers)
? New Global footer featuring Forbes Lists and programmed content
? Persistent sharing module visible in left rail moves as page is
scrolled
? Contextually relevant video
? Modules for featured content and partner headlines
Forbes Editors, Reporters and Contributors:
? Individual branding on every story
? Clear identification of Forbes staffers and contributors
? Ability to publish Twitter posts to relevant Forbes channel or section
? Top promotion block with six highly visual, editable and programmable
template - Content flows into multiple channels and sections
Marketers:
? AdVoice posts (clearly identified and labeled) automatically feed into
the relevant channel or sections pages
? AdVoice contributors (also identified and labeled) can appear anywhere
a staff writer or contributor can appear
? New in-stream ad unit features the marketer?s logo and text
? Increased promotional space for advertiser-supported special reports
? Flexible leaderboard for rich media ads
? A new ad unit for the video module that runs in sync with pre-roll
Mr. D?Vorkin?s post of January 10, 2011 (http://tinyurl.com/dvorkin),
provides an even more in-depth look at the strategy and planned products
for Forbes.com.
Forbes Media:
Forbes Media encompasses Forbes and Forbes.com, the leading business
site on the Web that reaches on average more than 18 million people
monthly. The company publishes Forbes and Forbes Asia,
which together reach a worldwide audience of more than 6 million
readers. It also publishes ForbesLife magazine, in addition to
licensee editions in China, Croatia, India, Indonesia, Israel, Korea,
Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey and
Ukraine.
Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com;
RealClearMarkets.com; RealClearSports.com; RealClearWorld.com and the
Forbes.com Business and Finance Blog Network. Together with Forbes.com,
these sites reach on average nearly 25 million business decision makers
each month.
Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is
President and Chief Executive Officer. Lewis D?Vorkin is Chief Product
Officer.
Forbes Media
Melanie Scharler, 212-366-8966
mscharler@forbes.comRead more