Shift Summit Brings Social Media Experts to Salt Lake City
Local and national social media experts to provide social media training
on Wednesday, January 19, from 2-5 p.m. at the Grand America Hotel www.shiftsummit.org
SALT LAKE CITY--(BUSINESS WIRE)--Social media provides companies unprecedented opportunities to connect
with customers, build brand loyalty and make sales. However, most
businesses report that they are not using social media as well as they
could. They realize that they are being left out of the conversation.
They are becoming invisible. The Shift Summit is designed to improve
attendees? social media presence.
?Now is the perfect time to jump further into social media?
At the Shift Summit, local and national experts, including Clark
Gilbert, CEO of Deseret Digital Media; Liz Mair, VP for Hynes
Communications; and Vincent Harris, founder of Harris Media, will
present the tools, elements and strategies of successful social media
campaigns.
?While businesses know that social media and online marketing are
important, many lack a basic understanding of what social media is, how
it can best be used to strengthen a business, and where they should
start,? Sara Urquhart, founder and organizer of the Shift Summit, said.
The Summit will include presentations and discussions on what social
media is, why it matters and how it is being used. Breakout sessions
then will include (1) the tools of social media (Facebook, Twitter,
YouTube, LinkedIn, blogs and geolocation) and (2) campaign advertising.
As a conclusion, a series of case studies will be presented, showing how
social media has been used to significantly increase sales. And,
finally, a Q&A session will be held with a panel of experts, including
some of those mentioned above, plus additional experts.
?Now is the perfect time to jump further into social media,? Urquhart
said. ?Most companies have adopted social media only in the last two
years. They report that the main mistake they have made is to not get
involved earlier. Get going today by registering to attend the Shift
Summit.?
|
Shift Summit
|
|
Wednesday, January 19 ? 2-5 p.m.
|
|
Grand America Hotel
|
|
Registration cost: $100
|
|
|
|
For more information and to register visit www.shiftsummit.org
|