Google Introduces "Recipe View"
Find Links to Recipes Faster Than Ever; Filter Search Results
to Show Recipes With Your Ideal Ingredients, Cook Time and Calorie Count
MOUNTAIN VIEW, CA--(Marketwire) - Google, Inc. (NASDAQ: GOOG)
is serving up a new way to find recipes faster and easier than ever
with Recipe View. Recipe View enables Google users to narrow their
search results to show only recipes, and it displays ratings,
ingredients and pictures right on the search results page.
When searching for a recipe, a link for "Recipes" will appear
in the left-hand navigation panel of the search results page. When a
user clicks the link, his search results will narrow to show only recipe
results. From there users can search for specific recipes,
or more open-ended topics -- like [strawberry] to find recipes that
feature strawberries, or holidays and events, like [Cinco de Mayo] or
[baby shower], or a favorite chef such as [Ina Garten].
Within Recipe View the search results can be sliced and diced
in several ways. For example, now it's easier than ever to find chili
recipes that take less than 60 minutes and include
avocado. Recipe-seekers can search using the following three filters:
- Ingredient: Include or exclude recipes that contain a certain ingredient.
- Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes.
- Calories: View recipes with less than 100, 300, or 500 calories.
Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View.
Recipe View is rolling out now in the U.S. and in Japan, and will be enabled in more countries in the future.
About Google Inc.
Google's innovative search technologies connect
millions of people around the world with information every day. Founded
in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google is
headquartered in Silicon Valley with offices throughout North America,
Europe, and Asia. For more information, visit www.google.com.
Those interested in learning more about Recipe View can visit http://googleblog.blogspot.com
For broadcast-quality B-roll and a video that shows how "Recipe View" works, go to http://www.newsinfusion.com/events/googlerecipeview