Social TV Games Platform PlayJam to launch in Germany
PlayJam, the world's largest TV games aggregator, has appointed Munich-based connected TV content specialists ConTV GmbH to establish its presence in Europe's leading TV market.
A pioneer in Over The Top games content having generated over 6 billion plus downloads during the last 5 years, PlayJam is at the forefront of the Social TV revolution, bringing people together and encouraging interaction through the medium of games on TV. The PlayJam portal is a fully managed games destination with hundreds of fun and engaging casual games designed for all the family. It offers in-house leading brand games, tournaments, competitions and much more.
The partnership with ConTV GmbH will enable PlayJam to provide a relevant, localized service for all German-speaking markets as part of its "Global-Local" content distribution strategy. In addition to sourcing regional games and managing the service locally, the partnership will focus on the promotion of the PlayJam proposition to German representatives of major consumer electronics manufacturers and connected TV platform owners.
ConTV is an end-to-end solution provider for content, application and service owners, maximizing innovative business opportunities on connected TV screens. The company has been a pioneer in developing apps for connected TVs and hybrid devices and was awarded 1st Winner of the European Samsung Smart TV challenge in Germany.
Alongside Germany, PlayJam will be partnering with regional agents in France, USA, Korea, China and Brazil to maximize its presence in key local territories, ensuring the network retains its position as the world's leading aggregator for games on TV. Delivering both world-renowned titles and local content on one platform will create a powerful mix of games that brings together the whole spectrum of the global gaming community.
Anthony Johnson, PlayJam's Business Development Director, comments "By establishing a local presence in Germany where over 6 million connected TV sets are forecast by the end of 2011, we're taking our first steps to creating a cross-border social network around games for connected TV. Games are a proven key driver in the adoption of social platforms and by localizing our content in key territories across the globe, we'll ensure PlayJam is positioned at the forefront of the connected home. We are calling on German game developers to embrace the next big platform for social gaming and join the PlayJam network."
Sven-Olof Koopman, ConTV's Managing Director, emphasizes "We are extremely happy to partner with PlayJam, the world's No1 for TV games. There is a huge opportunity to capitalize on the fast growing number of connected TV sets in our country! Germany is Europe's largest casual game market and we look forward to working with PlayJam to promote a service carrying the world's most popular TV game titles and also to include key local content to ensure the utmost relevance to users in our market."