DENVER/PRNewswire/ -- Alticast, a worldwide leader in deployed interactive television solutions, announced today that it has tapped iTV industry expert Michael Malcy to serve as the company's Senior Vice President of Business Development.  Malcy, who has spent over 19 years in the digital media industry, most recently served as Vice President, Marketing, The Americas at Advanced Digital Broadcast & Vidiom Systems.  

"Alticast and our customers are very fortunate to have someone with Mike Malcy's insight and experience guiding our product and business activities," said Alticast CEO David Housman. "Mike is well known and respected in our business sector, he will help to ensure we continue to anticipate, develop and deliver solutions that meet our US, Canadian and Latin American customers' revenue and operating goals."

Mike, who officially joins Alticast on March 25, has served as Business Development, Marketing, and legal at Vidiom/ADB over the past 8 years.  Prior to joining Vidiom, he spent three years as Vice President of Samsung's Product Innovation Laboratory, where he was responsible for introducing the company's HDTV, MP-3 and cable industry products.

Previously, Mike spent five years as Marketing Manager at Sharp Laboratories, where his activities included overseeing standards, government policy and the company's collaboration with CableLabs on advanced digital video solutions.  Mike has additional experience in the broadcast industry and is actively involved in numerous industry organizations, including CTAM, SCTE and CEA.

About Alticast

Alticast (www.alticast.com) is changing the way the world watches television. Our proven technology powers standards-based devices, delivers interactive content and advertising, measures audience participation and monitors network performance.  Alticast's GEM-based software has been deployed in more than 15 million DVB-MHP, tru2way and Blu-ray Disc devices worldwide. Its talented creative services team has developed and deployed over 100 iTV applications with 20 operators in nine countries. Alticast enables operators, programmers and advertisers to rollout interactive services that engage audiences and increase revenues. Our North American headquarters and engineering center are located in Broomfield, Colorado.

SOURCE Alticast