SAN FRANCISCO/PRNewswire/ -- Social advertising platform MyLikes announced that it has secured $5.55
MM in Series A funding. The funding was led by Khosla Ventures.
Metamorphic Ventures, LightSpeed Partners and KickLabs also invested in
this round.
(Photo: http://photos.prnewswire.com/prnh/20110228/SF56346)
With this round, MyLikes' board of directors expands to include Alex Kinnier, partner at Khosla Ventures (http://www.crunchbase.com/person/alex-kinnier) and Paul Buchheit, founder of FriendFeed and Gmail and partner at Y! Combinator (http://en.wikipedia.org/wiki/Paul_Buchheit).
MyLikes currently has 9 employees, 8 of whom are former Googlers (http://mylikes.com/team). For its seed round MyLikes raised $630K from 12 angel investors, all of whom have history with Google.
The funds will be used to fuel the expansion of the company's product
and mission to make social media advertising and marketing more
personal, relevant, and conversational.
The company also announced that it is launching MyLikes on the go http://mylikes.com/mobile,
a mobile app that is available on the iPhone and Android platforms.
MyLikes social publishers receive notifications for relevant campaigns
on their smartphones, from which they can instantly publish likes. The
MyLikes mobile app allows users to take a photo of what they like (e.g.,
a brand, venue, product, service, retail store), tag its location and
publish seamlessly via the MyLikes platform onto Twitter, YouTube and
Facebook.
MyLikes publicly launched in January 2010
and already boasts an impressive community of more than 180,000 social
media publishers and serves 1 billion impressions on a monthly basis.
The company has 1000s of advertisers including major brands like Coca
Cola, Discovery Channel, Universal Pictures, Axe Hair products, Sony
Music, Microsoft, 1-800-Flowers, and BH Cosmetics.
MyLikes is changing the way brand and discovery advertising is done
on social media and throughout the web by letting publishers choose and
write endorsements in their own voice. Social media publishers select
the brands and products they genuinely like. Publishers earn money for
themselves or their preferred charity with every click.
By handpicking the ads that will best fit the interests of their
followers and readers, publishers protect their integrity and
relationship with their readers, as well as increase the chances that
ads will get clicked. It's a win-win-win situation for all involved:
advertisers get more clicks, publishers earn more money, and readers
discover relevant brands and information from their favorite social
media personalities.
About MyLikes
MyLikes is a social media advertising platform that connects social
publishers on the web with Advertisers. With MyLikes, social publishers
choose and write endorsements in their own voice ? making advertising
and marketing a more personal, relevant, and conversational medium. The San Francisco-based company was founded by Bindu Reddy, former head of product management for Google Apps, and Arvind Sundarajan, former tech lead for Google's AdSense and Gmail. For more information, please visit http://mylikes.com or follow them on Twitter @mylikes
SOURCE MyLikes
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