Players of Facebook Game ?Car Town? Can Help Japan Disaster Relief By
Purchasing Limited-Edition Red Cross Ambulance
Cie Games Will Donate 100 Percent of Proceeds to the American Red
Cross From In-Game Sale of Custom-Designed Emergency Vehicle
LONG BEACH, Calif.--(BUSINESS WIRE)--More than 7.5 million players of the popular Facebook game ?Car Town? (www.CarTown.com)
can simultaneously expand their virtual vehicle collections and make a
donation to the Japan earthquake and Pacific tsunami relief by
completing an in-game purchase of a new limited-edition red and white
Red Cross ambulance.
?The Car Town Red Cross program is an
easy way for Car Town players all over the world to contribute to the
relief effort.?
Car Town creator Cie Games (www.CieGames.com),
a leading developer of high-quality online social games, will donate 100
percent of the proceeds from sales of the virtual emergency vehicle to
the American Red Cross and its Japan disaster relief efforts.
?Our hearts go out to the people of Japan,? said Dennis Suggs, chief
creative officer of Cie Games. ?The Car Town Red Cross program is an
easy way for Car Town players all over the world to contribute to the
relief effort.?
Facebook users who play Car Town can collect and customize virtual cars,
build their dream garage and help friends do the same, and race each
other to earn points and bragging rights. Players perform jobs to earn
in-game currency and experience points.
Donations to the American Red Crosswill be made in two ways. The first
donation is generated with the purchase of the Red Cross ambulance. Once
players own the new vehicle, they can send their Red Cross ambulance on
an in-game mission called ?Help Japan? to make further donations. One
hundred percent of the money raised will be donated to the Japan
earthquake and Pacific tsunami relief.
About Cie Games
Cie Games (www.ciegames.com)
creates online social games that deliver deeper engagement and a richer
experience to game players while serving as a powerful media platform
for advertisers. Its popular game Car Town (www.cartown.com)
has over 7.5 million active users and is one of the largest games
available on Facebook. Cie Games builds interactive media properties
that combine gaming, social networking, online advertising, product
placement and brand interaction. Cie Games is located in Long Beach,
Calif., but operates at the intersection of Silicon Valley, Hollywood
and Madison Avenue.
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