UberMedia and Mashable Partner to Launch the ?UberGuide to SXSW? Where UberSocial and Twidroyd Users Can Follow All the Excitement at the Famed Interactive, Music and Film Festival

PASADENA, Calif.--(BUSINESS WIRE)--UberMedia, the leading independent provider of applications for reading and posting to Twitter and other social media platforms, announced the release of the UberGuide to SXSW in partnership with Mashable. The UberGuide to SXSW is currently available in the Channels section of UberMedia?s mobile Twitter clients, UberSocial and Twidroyd, and will run through the conclusion of South by Southwest on March 20. By combining Tweets by Mashable staff on the ground along with local media, bloggers and influential personalities, people around the globe will be able to feel like they?re a part of one of the world?s most popular interactive, music and film festivals.

?We?re really excited to partner with Mashable to deliver this content to the millions of users of UberSocial and Twidroyd?

The UberGuide to SXSW will include topic streams focused on particular areas of interest:

• ?Mashable Coverage? will follow Mashable?s staff as they attend panels, gear up for #MashHouse events and converse with other SXSW Interactive attendees
• ?Essential Austin? will include Tweets from local media, bloggers and influential personalities
• ?Parties? will stream tweets from major SXSW events and Austin bars
• ?Food Trux ?n? Trailers? will cover one of the most popular features of SXSW ? the great independent food scene in Austin
• ?Interactive,? ?Music? and ?Film? will cover all of the exciting events related to these three key parts of the festival

?We?re really excited to partner with Mashable to deliver this content to the millions of users of UberSocial and Twidroyd,? said Jon Kraft, COO of UberMedia. ?If you can?t make it to Austin, the UberGuide to SXSW will give you a sense of being a part of this amazing event. And if you?re there, you?ll be able to get all the latest news and info, check out the great parties, and find the most popular food trucks.?

The UberGuide to SXSW is available exclusively on UberMedia?s Twitter clients. Users can find download instructions for UberSocial at www.ubersocial.com and Twidroyd at www.twidroyd.com.

About UberMedia

UberMedia (www.ubermedia.com) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms, while offering those on Twitter an ability to attract relevant followers. UberMedia applications include UberSocial (formerly UberTwitter), Echofon and Twidroyd, leading Twitter apps on the BlackBerry, iPhone and Android platforms, respectively. UberMedia is headquartered at Idealab (www.idealab.com) in Pasadena, CA.

All trademarks are the sole property of their respective owners. Reference herein does not constitute or imply affiliation with, endorsement, or recommendation of UberMedia, Inc. or its products by the respective trademark owners.