Nobody?s Gonna Lay a Finger on My Butterfinger® Twitter Handle

GLENDALE, Calif.--(BUSINESS WIRE)--Trying to lay a finger on BUTTERFINGER® just got easier on Twitter. In honor of laying a finger back on its Twitter name, @butterfinger, Butterfinger today announced that it is giving away Butterfinger bars to lucky fans and followers, on July 21-23 at a downtown San Diego event, while supplies last*.

?Butterfinger loves the enthusiasm fans have for their favorite candy bar, whether online or offline?

?Butterfinger loves the enthusiasm fans have for their favorite candy bar, whether online or offline,? said spokesperson Tricia Bowles, of Nestlé USA Confections and Snacks. ?We?re celebrating that enthusiasm through a free candy bar giveaway in San Diego, while supplies last, tied to the promotion of our new movie ?Butterfinger the 13th? directed by Rob Lowe.?

The @butterfinger celebration comes a day ahead of San Diego?s largest pop culture convention in the downtown Gaslamp Quarter, where Butterfinger will unveil details on its new comedy-horror film, directed by Rob Lowe, ?Butterfinger the 13th.? On Friday, July 22, Lowe will appear at the convention?s Sony Booth #4229, hosted by the movie?s digital media partners FEARnet and Crackle of Sony Pictures Television. There, Lowe also will sign autographs and distribute special-edition movie posters of ?Butterfinger the 13th.?

Outside the pop culture convention, fans who demonstrate evidence (via mobile phone or other tech gadget) to the Butterfinger street team that they are following @butterfingeron Twitter will be treated to a free single Butterfinger bar, while supplies last.

About ?Butterfinger the 13th"

Inspired by Butterfinger?s ?Nobody?s Gonna Lay A Finger? tagline, Lowe is directing the first-ever film by one of America?s iconic candy brands. ?Butterfinger the 13th? aims to take its audience on a perilous journey with the film?s hero, whose paranoia leads to the belief that someone wants to lay a finger? in more ways than one. For more on ?Butterfinger the 13th,? the director?s online video blog dubbed ?The Lowe Down? may be viewed at Facebook.com/Butterfinger, where the film will premiere on October 13.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger.

About Nestlé USA

Named one of ?The World?s Most Admired Food Companies? in FORTUNE magazine for 14 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That?s what ?Nestlé. Good Food, Good Life? is all about. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland ? the world?s largest food company with a commitment to Nutrition, Health & Wellness ? with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

* Approximately 7,000 Butterfinger bars to be given away

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