The Application Development Market Will Grow to $US100bn in 2015
The development
service market today is already twice as big as the app download market
Berlin, Germany --- The market for app development services,
including application creation, management, distribution and extension services,
will grow in value to US$100 billion in 2015. In only a year and a half after
the launch of the Apple App Store the application developer market overtook the
app download market in revenue size.
?With increasing smartphone and application penetration, companies
have a vital need to be in this market and fuel the demand for app development
services? states Egle Mikalajunaite, Senior Research Analyst at
research2guidance.
The number of applications developed by third party application
developers represents 66% of all applications. This share will increase over
the next years, as more and more companies want to publish applications but don?t
have the resources in-house.
Most developers started out as publishers, but the increased level of competition
in the main app stores, along with high failure rates, made more and more
application developers alter their business model. Concentrating on developing
applications for third parties, as opposed to creating their own applications,
was seen as a more profitable business alternative. ?Selling the spades became
a much more reliable and bigger business than digging for the gold? describes
Ralf-Gordon Jahns, Research Director at research2guidance.
Today most app project revenue is generated from app creation services
(concept creation, design and coding). In 2010, app maintenance, analytics, distribution
and extension services constituted merely 2% of earnings. ?The need for
additional services is growing and this share will grow significantly between
now and 2015. However, app development will remain the core part of app project
costs? explains Daniel Meehan Research Analyst.
For other insights on typical app developer companies, app project
sizes, margins, alternative development solutions and more look in the new
research2guidance report ?The
Market For Mobile Application Development Services: Selling The Spades For The
App Gold Diggers?, released in July 2011.
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About
research2guidance: research2guidance is a
Berlin-based market research company specializing in the mobile industry. The
company?s service offerings include comprehensive market studies, as well as
bespoke research and consultancy.
Contact:
Markus Pohl
research2guidance
+49 30 609 893 363
mp@research2guidance.com