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NewBay expands Social Networking Service into China with LG Electronics NewBay LifeCache Social Networking Gateway (SNG) to pow

NewBay (NewBay) - 14 September 2011

NewBay expands Social Networking Service into China with LG Electronics

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NewBay LifeCache Social Networking Gateway (SNG) to power social networking services across LG devices in China, providing mobile access to RenRen and Sina Weibo

Seattle, Washington ? NewBay (http:/www.newbay.com), the leader in digital content services, today announced that LG Electronics (China) has licensed its LifeCache Social Networking Gateway (SNG) to power mobile social networking services for its smartphones. NewBay LifeCache will enable users on the new LG service to instantly interact with popular social networks in China including RenRen and Sina Weibo.

Commenting on LG's new service, Dr Nagappan Arunachalam (Arun), CMO at NewBay said, "We are excited to be rolling out a social networking experience across LG's devices in China. Our mobile-optimized platform and comprehensive LifeCache developer program made it easy for LG to on-board new social networks such as the popular Chinese RenRen and Sina Weibo services. This latest deal is a further testament to our global partnership with LG to power social networking across all their consumer devices."

Aiden Kang, Principal Research Engineer at LG Electronics, China said, "NewBay LifeCache SNG is the most comprehensive social networking platform that enables us to quickly and easily launch services that support multiple social networks across all our consumer devices. We are excited to be launching this new service across all our devices in China, enabling our users to engage instantly with the most popular local social networks."

NewBay LifeCache SNG provides a proven platform to develop customized digital content services, such as LG's social networking clients. LifeCache SNG enables the easy upload and distribution of media and status updates across end-users' social networks. It does this by automatically aggregating, routing, and transcoding the media to multiple destinations ? significantly increasing upload efficiency and ensuring effective use of network bandwidth, while simplifying the user experience. LifeCache SNG also offers smart-caching on the server by retrieving profile data into a single SNG and storing it centrally rather than retrieving multiple copies into different standalone SN connectors ? reducing the load on the social network.

NewBay's LifeCache SNG API enables social networks to connect easily and efficiently to the SNG and immediately enjoy full benefits of increased traffic, deeper user engagement and the ability to reach a wider audience on the mobile platform. For more information on NewBay's Social Networking partner program email developer@newbay.com.
About NewBay
NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle, USA; Atlanta, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

For further information, please contact:
Carol Clavin
NewBay Software
Tel: +1 206 5763000
Email: cclavin @ newbay.com

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