FPinfomart Takes Social Media Research to New Heights by Teaming up With Social Media Group
TORONTO--(BUSINESS WIRE)--FPinfomart, Canada?s leading media monitoring service, today announced that it has teamed up with Social Media Group to offer FPinfomart clients access to a full suite of integrated social media measurement, analysis and consulting services. Social Media Group, one of North America?s leading full-service social media agencies, provides research and analysis to some of the world's biggest brands.
?Together, we now can provide clients a more holistic view of the new communications landscape that is unmatched in the marketplace, enabling clients to understand and act upon what?s being said in any channel.?
This new service effectively combines social media with traditional media monitoring for a complete and integrated view of all media channels and enables organizations to act upon what?s being said online in social media in the most strategic and efficient way.
?Conversations are happening in the social media universe at a rapid pace and companies need to understand what all of the data means,? said Jonathan Harris, Managing Director, FPinfomart. ?By combining our industry-leading media monitoring service with Social Media Group?s social media experience, we can offer clients a suite of social media analysis and consulting services, allowing companies to compete across the entire media landscape.?
Social networking has become a business driver ? Twitter now has over 100 million active users, half of which log in each day to follow their interests and share their thoughts*, so knowing who?s saying what about a company?s brand and business is imperative. FPinfomart and Social Media Group give clients insight into what is being said about them in social media and the impact of these conversations. Clients gain an insider?s view of the perceptions emerging in social media, looking specifically at:
- Who is the topic of conversation?
- Where and when is the conversation happening?
- What is the conversation about?
- Are the conversations positive or negative?
- Who are the key advocates and detractors?
- How do these conversations affect business?
?Social and traditional media are now deeply intertwined,? said Maggie Fox, CEO, Social Media Group. ?Together, we now can provide clients a more holistic view of the new communications landscape that is unmatched in the marketplace, enabling clients to understand and act upon what?s being said in any channel.?
*Source: Twitter. ?One Hundred Million Voices?, September 2011
About FPinfomart
FPinfomart, a division of Postmedia Network Inc., is a one stop resource for media monitoring, financial and corporate data and offers a complete, online media monitoring product covering print, newswires, blogs, and broadcast in a single integrated platform. FPinfomart Heartbeat adds tools for businesses to monitor billions of conversations and real time monitoring of the ever expanding social media universe.
For more than 25 years, FPinfomart has been an indispensible resource for information professionals, business communicators, knowledge workers, researchers - anyone who needs timely, reliable, in-depth news and business information. FPinfomart tools are available by subscription or on a pay-per-use basis. For more information, please visit www.fpinfomart.ca/welcome/ or phone 1-800-661-7678.
About Social Media Group
Established in 2006 and with global headquarters in Toronto, Social Media Group (www.socialmediagroup.com) is one of the world's best-known independent agencies helping business navigate the socially engaged Web. We take the best of both worlds: thorough business oriented consulting to uncover true strategic objectives, combined with tactical executions that unleash the creative energy and precision-oriented results of a top-flight integrated marketing firm. Services include corporate social media strategy and tactical execution, content marketing, community engagement, reputation measurement and monitoring, educational seminars and workshops.