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Infographic shows the role of social media in The X Factor UK 2011

Elemental Communications (Elemental Communications) - 14 October 2011

Infographic demonstrates the role of social media in The X Factor UK 2011


The X Factor UK infographic shows Kelly Rowland act as fastest growing contestant on social media channels

Elemental logoLondon, UK ---- ITV’s X Factor 2011 (series 8) first broadcast on Saturday, 20 August 2011 with its infamous auditions.  
The X Factor infographic  demonstrates the impact that social media is having upon live shows and how in turn the contestants, ITV’s main social assets, the judges and visa versa.
Rachel Hawkes, account director at Elemental, the communications consultancy that created the X Factor infographic comments, “A few statistics from the infographic show that surprisingly, despite having the most followers overall teen favourite Frankie Cocozza’s social media channels were the slowest growing in the first week.  Sophie Habibas, in Kelly Rowland’s girls category grew by over 54 per cent.”

Tim Gibbon, director at Elemental comments, “The maturing of social media in the promotion and nurturing of television programmes and reality shows in specially, has been an interesting development to watch.  Given that it’s not just younger generations that are multiple device users in front of the television, we’re learning with interest how a variety of audiences are consuming, creating interacting with social media content”.
“Although ITV is creating an abundance of great socially driven content on its own site and across Facebook, iTunes, Twitter and YouTube - this doesn’t automatically make it a hit with its viewers.  Ultimately, it will be how that content is made socially aware, shared and discussed – indeed what impact this may have upon the viewing figures and competition with other TV channels, namely BBC1’s Strictly Come Dancing,” adds Gibbon.

“As the series develops, the infographic will highlight trends and provide insights that may allow us to answer questions such as whether ITV’s audience figures correspond to what we see on the contestants social media channels, and whether it can predict and/or determine the winner of this year’s competition,” concludes Hawkes.

Keep up-to-date with the latest X Factor social media analysis at the Elemental blog.

----Notes to editors----
The Elemental X Factor infographic is available at the Elemental blog.   
For more information and images about Elemental visit the media centre at

The media spokespeople for Elemental are Tim Gibbon, director and Rachel Hawkes, account director.  Photographs are available of the Elemental team.

Visit Element at the mediaPro two-day conference is from 01 to 02 November 2011 at Olympia 2 London, United Kingdom (UK). Elemental will be based in the social media consultancy lounge between the social media theatres 1 and 2 (stand Social P12).

About Elemental Communications

Elemental is a communications consultancy with over 10 years integrated digital marketing and PR experience. The consultancy works with global, niche and SME brands that wish to engage with their audience off and online, delivering seamless communications.
The consultancy delivers measurable communications that aligns with business objectives, whether its awareness, brand building or to drive sales and footfall -connecting with consumers on a personal level.

As well as undertaking full PR, comms and social media activity on a campaign-by-campaign basis, Elemental also provides strategy, training and support allowing brands to build and retain expertise in-house.
Core services Elemental delivers include:
- B2B and B2C comms
- Media relations and training
- Measurement, strategy and insight
- Off and Online PR
- Online marketing
- Social media and sCRM

Elemental’s brand experience includes Bahamas Tourist Office, Cognifide, Coull, Intel, InfoSpace, Manches, MGM MIRAGE, Modera, NESTA, on-IDLE, Topman, Tunisian Tourist Board, Reebok, Russell Athletic and more.

Visit Elemental for case studies, creds the showreel and learn more about the consultancy.


Elemental Communications

Tim Gibbon, director
Mobile: +44 (0)7930 375 663

Rachel Hawkes, account director
Mobile: +44 (0)7766 651 244

Telephone: +44 (0)843 208 4592


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