Network with key industry players at the first military social media event to hit the UK
With significant
military budget cuts, social media has been welcomed as a great cost saving
tool. Many armed forces use social media as a tool to drive recruitment,
especially in the UK marketplace. SMi?s Social Media within the Military and
Defence Sector
will address how the different military forces use social media to benefit
their recruitment push and provide results and case studies to show and analyse
their results. It also aims to provide an in-depth knowledge of how the
military from the US and Europe use social media tools, and will address the
key security issues the military have to face when dealing with social media
platforms.
The defence
industry has also embraced social media platforms, which are used for corporate
communications, branding, PR, marketing and product launches. Through detailed
and knowledgeable presentations from the expert speakers, delegates will be
able to leave the conference with a greater understanding of how best to use
social media and implement these ideas into their own communication strategies.
Don?t miss
the first military social media event to hit the UK, as well as important
networking opportunities with key decision makers within the military and
defence industry who implemented their social media strategies. Take this
opportunity to attend the first social media event to have US and European
Military and Government social media experts in the same room, at the same
time!
Our expert speaker line-up includes:
·
Pippa Norris,
Head of Online Engagement, Directorate of Media and Communication, Ministry of Defence, UK
·
Major Juanita A. Chang, Director, Online and Social Media Division, Office of the
Chief of Public Affairs, US Army
·
Steven Mehringer, Head, Communication Technologies Section, NATO
·
Captain Ed Buclatin, Director of Public Affairs, EUCOM
·
Colin Cook,
Marketing Director, British Army
·
Adam Proctor,
Digital Media Manager, RAF
·
Paul Taylor,
Head of Digital Media, Central Office of
Information, COI
·
Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve
·
Roy Daiany,
YouTube Specialist for the US Public Sector, Google
·
Dré Veelenturf,
Head of Communication Policy and Management Operations, Ministry of Defence, The Netherlands
·
Barney O'Kelly,
Head of Communications, Strategic and Digital, BAE Systems, UK
To view the
programme and full speaker line-up, please visit www.military-socialmedia.com.
There will
be 2 post-conference workshops on 19th October. The morning workshop will be
led by Justin Crump, CEO, Sibylline Limited. The workshop is
primarily aimed at those with a role/interest in security intelligence from the
police, military, security services, other government departments, suppliers,
the wider corporate sector and NGOs. However, anyone interested in the
examination/exploitation of social media for other purposes will also benefit,
since the same mechanisms and underling principles open up a wide range of
possibilities. The afternoon workshop, Learning
to Live in a 24/7 New Media Environment: From Strategy to Tactics, will
be led by Charles Holt, Technology
Management Lecturer, Georgetown
University and Lt. Col. Andrew
Morton, Director of Social Media and the Web, U.S. Army Reserve. Attendees will learn the basics of
network-centric leadership and how to survey the virtual field of manoeuvre,
understand the difference between reputation and brand and earn practical
strategic communication.
Visit www.military-socialmedia.com
to secure your place now. Alternatively, contact James Hitchen at Tel: +44
0 207 827 6054 or Email: jhitchen@smi-online.co.uk.
About SMi Group
Social Media
within the Military and Defence Sector is just one of the many conferences that
are a part of the SMi Group portfolio.
The SMi
Group is a world leader in business to business information. With nearly two
decades in the business, thousands of senior executives from blue chip
companies have already benefitted from SMi?s highly targeted conferences,
workshops and publications. For more information visit www.smi-online.co.uk
For further
information, contact:
James
Hitchen
Tel: +44 0
207 827 6054
Email:
jhitchen@smi-online.co.uk