Social Candy announces its social engagement platform: Sweet Shoppe
Healdsburg, CA ----- Social Candy, Inc., the leading
provider of easy-to-use and affordable SaaS-based Facebook marketing tools,
today announced its Social Engagement Platform, Sweet Shoppe. Sweet Shoppe
allows customers to create innovative Facebook-based branding campaigns to
increase LIKES, capture leads and improve fan engagement. The platform delivers
feature-rich applications including fan-gating Facebook pages, easy-to-use
back-end management tools and viral Facebook commenting and sharing
functionality. Companies seeking a high quality, cost-effective Facebook
marketing solution can purchase one or multiple social engagement apps that can
easily be customized, modified and reused for a nominal monthly hosting fee.
"We are excited to launch Sweet Shoppe, our online platform that allows
companies of all sizes to launch and manage custom interactive marketing
applications with an easy-to-use suite of self-serve tools," stated Mark Gordon,
President of Social Candy. "We are focused on offering feature-rich tools for
companies to promote their branding and grow their fan base. Sweet Shoppe is a
tremendous value, relative to similar offerings."
Sweet Shoppe's Social
Engagement Platform contains four applications: Contests, Collagé, Giveaways and
Sweeps. Each highly-viral Facebook app provides 100% white-labeled, fan-gated
pages, easy-to-use management tools and reusable campaigns.
Sweeps
Sweet Shoppe Sweeps allows businesses to run fully branded
product and service give-aways with entrants who have ?liked? their Facebook
page. With Sweeps, organizations can grow their fan base quickly with fan-gated
pages and fun, engaging promotions at a fraction of industry-standard costs. The
flexible application supports single or multiple winners, performs random
auto-selects and more.
Contests
Sweet Shoppe?s Contest enables
businesses to involve fans and friends in marketing, which leads to increased
loyalty and brand engagement. Participants can upload content, such as product
usage photos or original art, and fans can vote on their favorites. Current
Sweet Shoppe customers have allowed fans to design wine bottle labels, create
seasonal posters, even submit poetry ? all sparking viral sharing and rapid fan
acquisition.
Collagé
Collage, Sweet Shoppe's flagship application,
allows fans to build posters, labels and scenes that can eventually be used for
brand building and marketing by the sponsor company. The drag and drop 'scene
builder' encourages creativity and gives users the ability to select
backgrounds, images, graphics and text to build user-generated content that
fosters brand affiliations and loyalty.
Giveaways
Sweet Shoppe?s
Giveaways allows every entrant to receive a gift for participating in the
campaign. For the cost of a button, product, t-shirt or coupon, companies can
incentivize fans to increase Likes and broaden their online community. As with
all Sweet Shoppe applications, Giveaways is 100% client branded, and can easily
be modified and updated to run subsequent promotions for a low monthly
subscription fee. The underlying management tools simplify particpant
information management and enable integration with customer databases or email
marketing systems.
Pricing
Pricing starts at $2,499 for a completely
white-labeled, fan-gated promotion for an initial setup fee along with
subscription fee of $299 a month for as long as you use the application. The
initial promotion can be reskined and reused to launch additional campaigns as
long as the monthly subscription is maintained. Social Candy also provides more
complex customized Facebook marketing
campaigns on a per-project basis.
About Social Candy, Inc.
Social
Candy is dedicated to providing affordable, flexible and easy-to-use tools for
businesses to improve their marketing campaigns on Facebook. The cost effective
and intuitive campaigns remove the financial and technical barriers for
businesses to promote their brand, products and services on Facebook. Social
Candy?s flexible architecture gives business users the ability to quickly and
easily create and manage Facebook Fan Pages as well as run custom Facebook Promotions like
sweepstakes and contests to improve awareness, grow Facebook fans and generate
leads. Go to www.social-candy.com to sign up or try Social Candy for free. Also,
visit us on Facebook at www.facebook.com/getsocialcandy
or contact us at 888-525-3653 today.
Media Contact:
Social
Candy
1083 Vine Street, #3331
Healdsburg, CA 95448
Contact: Darin
Kotalik
Phone: (415) 606-2928
Email: darin@social-candy.com