The Convergence of Strategic Communication
We are launching a brand new series of events, with the first event set to focus on the convergence of strategic communication and how best to leverage social media, PR and key influencers to improve communications. The Fashion and Beauty Insight Summit is designed to provide you with all that you need to implement a new communications strategy from scratch or successfully tailor your existing strategy for increased return on investment.
In recent years we have seen a shift in social media, PR activity and key influencers which is having a profound impact on the success of strategic communication. The importance of this shift is significant for brands within the fashion and beauty industry that heavily rely on tailored PR and marketing strategies to reach their target audience. With this in mind, the Fashion and Beauty Insight Summit is designed to deliver:
- Insight from the key speakers and brands within fashion, beauty and online, print and broadcast media
- Innovative ways to use social media, PR and key influencers for strategic communications
- Strategies for tailoring communications for return on investment
- Best practice on how to leverage social media, PR and key influencers to improve communications
- Case studies of recent campaigns that demonstrate achievements
- Networking to raise brand awareness, interact with other influential industry professionals and engage with key decision makers
SpeakersThe full speaker list and programme will be announced in January 2012, however, you can expect to hear from key fashion and beauty industry professionals who will share their experiences on how best to leverage social media, PR and target key influencers to improve strategic communications:
Nigel Whiteoak, UK General Manager of ShoeDazzle, the world's first and leading subscription-based online fashion company. Co-founded by Chief Stylist Kim Kardashian, ShoeDazzle has offered women a personalised online styling service for a range of shoes, bags and jewellery since the spring of 2009.
Christina Richardson, Head of Marketing at A Suit That Fits, the world?s first online hand-tailored suit-making company that offers the largest range of quality suits in the UK.
Lopo Champalimaud, Chief Executive Officer of Wahanda, a London based health, beauty and wellness community and marketplace. Previously MD of European Lifestyle at lastminute.com, Lopo founded Wahanda in February 2008, with a vision for transforming the global health and wellness offering.
Jo McCrostie, Head of Creative at Global Radio, the UK's premier radio company that boasts the number 1, 2 and 3 commercial radio brands in the UK, with Heart, the Capital network and Classic FM respectively.
Carrie Longton, Co-founder of Mumsnet, a site designed as a way for parents to share knowledge and support. The site now receives more than 30 million page impressions every month from more than 1.5 million unique visitors with its influence felt by politicians and businesses through its high-profile campaigns and boycotts.
The Fashion and Beauty Insight Summit is ideal for professionals in PR, marketing, branding, social media, mobile, digital, strategy, online and print publishing and communications.
TicketsLimited Early Bird Tickets are available now from
http://bit.ly/vBPYE6. Tickets provide full access to the one day summit, speed networking session and also include refreshments and lunch.
Sponsorship & Exhibiting OpportunitiesPosition your brand to reach a target audience of fashion and beauty industry PRs, marketers, social, digital and creative agencies, strategists and media professionals. We have a variety of sponsorship and exhibiting opportunities available to give your organisation access to this key audience. Please contact Luke to discuss your requirements: info @ fashioninsight.co.uk or +44 (0)7946 121 043
Speaking OpportunitiesAre you interesting? Please contact Diana to discuss further: info @ fashioninsight.co.uk or +44 (0)7931 137 122
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NOTES TO EDITORS:
DATE: Wednesday 14 March 2012
TIME: 08:30 ? 17:30
VENUE: Central London (TBC)
CONTACT:
NAME: Diana Young
EMAIL: info @ fashioninsight.co.uk
TELEPHONE: +44 (0)7931 137 122