Digital marketing seminar and workshop series launched for 2012

Pauley Creative, the digital marketing agency for the construction industry, has launched a seminar and workshop series for 2012 to meet demand.

The sell-out success of the agency?s digital marketing events last year have prompted demand for a busier schedule of seminars this year, and the introduction of workshops to allow more in depth training.

The series of seminars and workshops will take place throughout the year, at venues in London, Manchester and Milton Keynes.

Nick Pauley, managing director of Pauley Creative, says: ?The success of last year?s events was overwhelming and we?re thrilled with the demand for an even busier schedule in 2012. The UK construction industry is really beginning to embrace digital marketing and we?re certainly noticing an increase in enquiries for training and workshops. It?s a fantastic sign that the industry are interested in current trends and remaining competitive with their marketing activity despite the difficult financial climate.?

For more information, please visit http://bit.ly/MDievents2012.

Seminar topics:

? Digital marketing strategy development

? Social media marketing and PR

? Content and search marketing

? Effective email marketing

? Measurement and optimisation

Workshop topics:

? Search engine optimisation and link building

? How to maximise visitor conversion opportunities

? Measuring online marketing performance using Google Analytics