Europe?s Leading Brands Gather to Discuss the Adaptive Web at Digital TrendSpot UK 2012

Sitecore Hosts Annual Conference to Present Insights and Success Stories on Digital Strategies, Customer Engagement and Personalised Web Experiences

Sitecore has announced the date and location for the company?s UK digital marketing conference, Digital TrendSpot UK 2012. The conference will be held on Thursday 15 March 2012 at The Tower Hotel, London.  Marketing and technology executives will learn how to realise strong results from personalising the Web experience with presentations and case studies from leading brands and interactive agencies, including Aqueduct, cScape, Dyson, EasyJet, LOVEFiLM, McCormack & Morrison, Miller Group, Reading Room, Terrence Higgins Trust, True Clarity, The College Group and UniTech.

This complimentary one-day event is designed for digital marketers and brand strategists. Participants will learn how to successfully sense and adapt to customer needs, and learn how to engage in customer conversations across any channel for more measurable business results. In addition, attendees will gain a deeper insight into industry trends to strengthen customer engagement and digital marketing initiatives.

Simon Calver, CEO of LOVEFiLM, who will be giving the keynote address at the event, commented, ?At LOVEFiLM we put the customer at the heart of everything we do. Wherever they are we need to be as well; Twitter, Facebook, or simply surfing the web at home or on mobile devices - this broad mix is why it?s essential to listen to our customers and adapt to their needs instantaneously.  Our marketing strategy has always been to ensure that if people are talking about films and entertainment, we are there with relevant and easy to use content.?

Program highlights include presentations on how to use data to effectively plan your digital marketing spend on the right channel and how adaptive digital personalisation can effectively engage diverse audience groups.  Full agenda and registration details can be accessed here.   

?Forget about all the buzz words,? said Laust Sondergaard, Chairman, Sitecore UK. ?The adaptive Web, experience management, personalisation, customer engagement - the list is long. They're all just buzz used by us, the professionals. For customers it?s simply a matter of relevance. We all want to be addressed with relevant information and would prefer spam and noise to be a thing of the past. Companies that can stay focused on the topics I?m interested in will get my undivided attention. Companies who can?t will no longer see me on the customer list.?

Participants and other members of the Sitecore community can join the conversation and follow @SitecoreUK on Twitter with the #SitecoreDTS hashtag.

About Sitecore
Sitecore redefines how organisations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore?s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimisation, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore?s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organisations, including national governments, FTSE 100 and Fortune 500 companies, utilise Sitecore solutions for their websites, intranets and portals. These organisations have created and now manage more than 32,000 dynamic websites with Sitecore including Microsoft, Lloyd?s of London, VISA Europe, Cadbury, Universal Music Publishing, Play.com, British Red Cross, Sara Lee, Siemens, Experian, WebTrends, DVLA, Conservative Party, NHS Direct, Birmingham Airport and Manchester United Football Club.

Media Contact:

Nicola Davies
Director
Bamboo PR
nicola @ bamboopr.co.uk
0207 702 6067

Sitecore Contact:

Simon Bennett
Content and Communications Manager
Sitecore UK
sib @ sitecore.net
020 3327 0633