ROCKVILLE, MD--(Marketwire) - MarketResearch.com has announced the addition of the new report "Social TV (3rd edition) How one billion TV viewers liking and tweeting will impact TV ratings, ad spend and ARPU - globally," to their collection of Internet Applications market reports. For more information, visit http://www.marketresearch.com/Futurescape-v3500/Social-TV-edition-viewers-liking-6846287/

Twitter and Facebook both claim to be ideal partners for TV companies. Yet they are battling for $196bn in worldwide TV ad spend and will impact the $236bn global pay-TV market. How far do their interests coincide with television's?

Broadcasters are developing sophisticated Social TV integration. They aim to drive viewer tune-in, engagement and loyalty to boost ratings, live viewing and ad revenue. However, they are also discovering Social TV's challenges.

Major brands want Social TV shows and engaging ad formats for innovative advertising opportunities. Pay-TV operators envisage a Social TV future where subscribers recommend content to each other, boosting ARPU. Yet they face serious challenges from rival companies and strategies.

Producers are developing new formats that incorporate viewer participation and paid transactions. As in any experimentation, success will be mixed with failure.

Major media and tech companies such as B Sky B, Hearst, Time Warner and Google are pumping tens of millions of dollars into Social TV startups. How is this investment surge shaping the future of television?

For more information, visit http://www.marketresearch.com/Futurescape-v3500/Social-TV-edition-viewers-liking-6846287/

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