CRISTA Broadcasting Radio
Streams Thrive in the Mobile Universe with StreamGuys and Onseeker
Combined power of
broadcast-quality audio streams with rich mobile apps brings new advertising
opportunities, drives intimate customer engagement
BAYSIDE, CALIFORNIA ----
Content
delivery network and streaming media provider StreamGuys,
Inc. and mobile applications developer Onseeker are helping CRISTA Broadcasting
deliver more than a standard streaming media experience to their online radio
listeners ? eliminating arduous processes and opening up new interactive
features to drive closer audience engagement.
CRISTA Broadcasting will enhance
the listener experience and support advertising campaigns across three FM
stations (KCMS-FM Seattle, KWPZ-FM Bellingham, Washington, KFMK-FM Austin,
Texas), one AM station (KCIS-AM Seattle) and its internet HD Radio station Pure
Music Radio using StreamGuys? robust,
virtualized streaming architecture. The updated
streaming platform, launched in late March, delivers HE-AAC audio quality and
Onseeker?s rich mobile apps to iOS and Android devices.
Channah Hanberg, new media
specialist at CRISTA Broadcasting, notes scheduled push notifications as one
major enhancement, allowing mobile listeners to receive bible verses at their
convenience. This feature eliminates the
cumbersome process of distributing more than 500,000 bible verses to listeners
per month via text message.
Hanberg points to this
direct audience engagement and better audio quality as key differentiators from
other mobile streaming solutions. She
adds that the openness of the entire solution provides her stations with easy
access to edit material within the mobile apps, keeping content fresh and up to
date.
?We have been working with
StreamGuys for a long time,? said Hanberg.
?We have a large community of listeners, and the mobile apps allow us to
go deeper than the music ? which is important as a Christian broadcaster. Our listeners can hear us live, interact with
us closely through station events, and receive bible verses in any part of the
world at the time of their choosing.?
Onseeker points to push
notifications, social media engagement and dynamic advertising opportunities as
key differentiating factors from competitive services. The company offers specialized apps for radio
broadcast, sports teams, ministries and other verticals that feature unique
design traits catered to the customer ? a big difference from mobile app
developers that deploy one app across many verticals and force users to adapt.
Roy Gonzalez, COO, Onseeker,
notes that working with StreamGuys has given them a much larger presence in the
radio broadcast industry. The companies
are also working together to bring the complete streaming audio and mobile
solution to each other?s customers across different verticals.
?We?re giving audio a
facelift and bringing something unique to make mobile streaming more engaging,?
said Gonzalez. ?Meanwhile, we enable more
audience interaction and new revenue-generating features for broadcasters
through rotating banner ads with high-quality graphics. It all makes for an engaging mobile radio
broadcast experience.?
StreamGuys is working with
Onseeker to integrate dynamic shifting between stream types. This allows StreamGuys to plug in different
audio formats and reach more listeners. StreamGuys?
experience in multi-format streaming has been instrumental in adapting the
companies? full mobile streaming solution to sports teams, many of which
discovered that their Flash streams were not properly translating to mobile.
?The
streaming media ecosystem continues to expand, and relationships with companies
like Onseeker help us provide a richer streaming media service to our clients,?
said Jonathan Speaker, COO, StreamGuys.
?This is especially important as streaming media more firmly integrates
with the mobile universe, ensuring our customers aren?t forced to cobble
multiple systems together to reach their goals.?
About
StreamGuys, Inc.
In
business since 2000, StreamGuys is a provider of audio and video streaming
services. We have a reputation for
outstanding customer service, a robust and reliable network, and competitive
rates. More than 600 clients worldwide, across many industries, depend on
our mission-critical service. Projects
include serving as the technology backbone for live streaming/podcasting for
top public broadcasters such as New York Public Radio, WAMU Washington D.C.,
KQED San Francisco and WXPN Philadelphia; live video events for major auto
racing circuits and the British Royal Wedding; audio streaming for government
entities such as D.C. Court of Appeals, U.S. Army, and the National Science
Foundation; mobile video content for Cisco Systems; and IPTV content for international
broadcaster ABS-CBN.
StreamGuys, Inc -
info@streamguys.com - www.streamguys.com - 707.667.9479
P.O. Box 828 Arcata,
California 95518 - fax 707.516.0009