NEW YORK/PRNewswire-USNewswire/ -- "Trends in Digital Media: E-tail & Retail" is a half-day conference focusing on the rapid and radical changes that digital media is bringing about in the retail world. The conference, sponsored by the Retail Marketing Society, will take place on Wednesday morning, May 9 in New York City.

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Top retailers and digital media specialists will share their knowledge and experience in four information-filled sessions with time set aside for Q & A.

Lori Schafer, co-author of "BRANDED! How Retailers Engage Consumers with Social Media & Mobility," an Amazon business book Bestseller, will deliver the keynote address: Top Trends in Digital Media.

Converting digital media campaigns, social media outreach and e-commerce experiences into measurable sales is becoming a major focus for brands as they look to monetize investments in brand awareness,  building and preference. Monetizing the Digital Consumer Experience will discuss what is working, why it is working and what is next. Panelists are Perry Cooper, CMO, Rue La La; Mark Friedman, President, e-Commerce, Steve Madden; Maryssa Miller, Senior Vice President, e-Commerce, Create the Group; and David Niggli, CMO, Totsy. Moderator is Robert Negron, Sr., N Group NYC. 

The third session, Using Social Brand Monitoring to Predict Outcomes, will be presented by Neil Rosen, CEO, eWayDirect.

Mobile-ize - Socialization, Personalization, Localization will discuss the role mobile applications play in attracting and retaining customers. Panelists are Josh Castell, Principal & President, Blabbermouth Social Media; Michelle Crames, CEO, SkuLoop; Jennifer El-Hillow, Director of Direct Channels, Giggle; and Will Smith, CEO, Euclid Elements. Moderator is Bernie Brennan, Managing Director,Brennan Group.

The conference will take place on Wednesday, May 9 from 8:15 am to 12:15 pm at the Katie Murphy Amphitheater, FIT, Bldg. D, Northwest Corner of Seventh Avenue  and West 27th Street, New York City. Cost is $125 for Retail Marketing Society members, $150 for guests. Complete conference details, including registration information and speaker biographies, can be downloaded from the Events section ofwww.retailmarketingsociety.org  (http://www.retailmarketingsociety.org/223/index.html)

The Retail Marketing Society is non-profit organization whose mission is to provide a forum for the discussion of timely trends and issues and their implications for the retail community. We explore issues in a variety of segments, including apparel, accessories, cosmetics, supermarkets, electronics and real estate.

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SOURCE Retail Marketing Society